{"id":7658,"date":"2017-05-11T15:55:46","date_gmt":"2017-05-11T13:55:46","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=7658\/"},"modified":"2017-05-11T15:55:46","modified_gmt":"2017-05-11T13:55:46","slug":"yes-for-mentos-fashion-party-for-the-mentos-capsule-collection","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/yes-for-mentos-fashion-party-for-the-mentos-capsule-collection\/","title":{"rendered":"Yes I Am for Mentos\u00ae, a fashion party for the Mentos capsule collection"},"content":{"rendered":"<p>The iconic <strong>Mentos\u00ae<\/strong> packaging is at the heart of a new co-branding and fashion collaboration in this latest \u201c<strong>Yes I Am for Mentos\u00ae<\/strong>\u201d launch.<\/p>\n<p>Not long ago, Mentos\u00ae stepped up its licensing program, immediately sharing its brand values with other partners. A first cameo was Pantone Colorwear x Mentos\u00ae, launched at Pitti in January 2015, then last year came Citroen with the \u201cstay fresh\u201c campaign in collaboration with C1.<\/p>\n<p><strong>Now, Mentos\u00ae and an Italian peculiar fashion label, Yes I Am, have designed a limited edition of Swimwear and windbreakers jackets launched to create buzz on both brands, and inspirations which are relevant to all the next Mentos\u00ae partners<\/strong>.<\/p>\n<p>Yes I Am is a recently launched brand of men\u2019s beachwear, which DNA could be summarized in three words: bold, colorful, and cheeky. Loved by bloggers and socialites, it is now coming out from its niche to be found in concept stores like M Collective in Milan, where visual merchandising is organized by state of mind.<br \/>\nM Collective hosted the party launch of Yes I Am for Mentos\u00ae, during the hectic days of the Design Week. The ironic swimsuits and jackets were presented by Cristiano Rinaldi himself with his team, together with the licensing team from Perfetti Van Melle, owner of Mentos\u00ae brand, in a disco atmosphere with models, music and drinks and party animals lining up outside.<\/p>\n<p>The fresh and cheeky collection is now on shelves in selected stores around Italy and available online:\u00a0 https:\/\/www.cristianorinaldi.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The iconic Mentos\u00ae packaging is at the heart of a new co-branding and fashion collaboration in this latest \u201cYes I Am for Mentos\u00ae\u201d launch. Not long ago, Mentos\u00ae stepped up its licensing program, immediately sharing its brand values with other partners. A first cameo was Pantone Colorwear x Mentos\u00ae, launched at Pitti in January 2015, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412,63],"class_list":["post-7658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en","tag-food-beverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yes I Am for Mentos\u00ae, a fashion party for the Mentos capsule collection - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/yes-for-mentos-fashion-party-for-the-mentos-capsule-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes I Am for Mentos\u00ae, a fashion party for the Mentos capsule collection - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"The iconic Mentos\u00ae packaging is at the heart of a new co-branding and fashion collaboration in this latest \u201cYes I Am for Mentos\u00ae\u201d launch. Not long ago, Mentos\u00ae stepped up its licensing program, immediately sharing its brand values with other partners. A first cameo was Pantone Colorwear x Mentos\u00ae, launched at Pitti in January 2015, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/yes-for-mentos-fashion-party-for-the-mentos-capsule-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-11T13:55:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/260417050440Yes_Am_Mentos_165x110.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"165\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/yes-for-mentos-fashion-party-for-the-mentos-capsule-collection\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/yes-for-mentos-fashion-party-for-the-mentos-capsule-collection\/\",\"name\":\"Yes I Am for Mentos\u00ae, a fashion party for the Mentos capsule collection - 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