By: LicensingSource.net<\/p>\n
Over 400 licensors, licensees, agents and retailers gather at The Dorchester to see winners crowned.
\nThe winners of the 2017 Brand & Lifestyle Licensing Awards have been crowned at a glittering ceremony at The Dorchester.
\nOver 400 licensors, licensees, agents and retailers were present at the London hotel on Thursday, April 27, to find out the Product, Property and Retail winners, as well as the 2017 Brand Licensing Ambassador.
\nJohn Vincent, co-founder of LEON gave an entertaining pre-awards talk about his \u2018naturally fast food\u2019 brand, while Rory Bremner, impressionist extraordinaire, hosted the awards ceremony.
\nAlan Dedicoat, the familiar \u2018voice of the balls\u2019 on BBC 1\u2019s National Lottery show became the voice of the B&LLAS for the afternoon.
\nJakki Brown, joint md of Max Publishing (owner of the B&LLAs) commented in her opening speech: \u201cIt takes a lot to establish a strong brand, but it arguably takes even longer to intelligently and creatively build a credible brand licensing programme from the core; one which completely resonates with both the brand values and the end consumer.
\n\u201cEveryone here today, whether you are a brand owner, retailer or licensee, are the collective experts in achieving that. Today is all about celebrating and rewarding your excellence.\u201d
\nThe B&LLAs have been fully embraced by the industry. Brand Licensing Europe 2017 was headline sponsor, LIMA gave its full support while a strong roster of leading names formed an impressive roll call of sponsors. Guests dug deep in the hope of winning one of an impressive array of raffle prizes that raised well over \u00a37,000 for The Light Fund.<\/p>\n
The B&LLAs 2017 winners are:<\/p>\n
The Product Awards
\nBest Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by CPLG)
\nSmiley by Anya Hindmarch Collection<\/p>\n
Best Brand Licensed Health & Beauty Product or Range (sponsored by Select Licensing)
\nHappy Jackson Boots Exclusive Range from Hall & Associates<\/p>\n
Best Brand Licensed Adult Apparel Product or Range (sponsored by CAA-GBG)
\nLove by Julien Macdonald Collection from Matalan<\/p>\n
Best Brand Licensed Gifting Product or Range (sponsored by Hearst Magazines UK)
\nDesigners Guild Gift Range from Blueprint Collections<\/p>\n
Best Brand Licensed Food or Beverage Product or Range (sponsored by Those Licensing People)
\nHelp for Heroes Alf Turner Range from Alf Turner<\/p>\n
Best Brand Licensed Homewares Product or Range (sponsored by Pink Key Consulting)
\nHouse Beautiful Sofas from DFS<\/p>\n
Best Brand Licensed Children\u2019s Product or Range (sponsored by Start Licensing)
\nJCB Childrenswear for M&Co from Fashion UK<\/p>\n
Best Brand Licensed Consumer Hard Goods Products or Range (sponsored by Golden Goose)
\nHouse of Marley Audio Range from HoMedics
\nThe Retail Awards<\/p>\n
Best High Street Fashion Brand Licensed Retailer Execution (sponsored by Beanstalk)
\nFatFace<\/p>\n
Best Department Store or Mixed Retailer Brand Licensed Retailer Execution (sponsored by Happy Jackson)
\nJohn Lewis<\/p>\n
Best Supermarket Brand Licensed Retailer Execution (sponsored by The Smiley Company)
\nTesco<\/p>\n
Best Specialist Brand Licensed Retailer Execution (sponsored by Brandgenuity)
\nDFS
\nThe Property Awards<\/p>\n
Best Licensed Heritage Or Institution Brand 2017 (sponsored by Brand Licensing Europe)
\nRoyal Horticultural Society<\/p>\n
Best Licensed Lifestyle Brand 2017 (sponsored by PowerStation Studios)
\nSmiley Company<\/p>\n
Best Licensed Non-Food Brand 2017 (sponsored by LicensingSource.net)
\nStanley Black & Decker<\/p>\n
Best Licensed Food or Beverage Brand 2017 (sponsored by Corsair Lifestyle)
\nBritvic<\/p>\n
Best Licensed Fashion or Talent Brand 2017 (sponsored by Autumn Fair & Spring Fair)
\nJamie Oliver Licensing<\/p>\n
Brand Licensing Ambassador of the Year (sponsored by BrandComply.com)
\nJane Evans<\/p>\n","protected":false},"excerpt":{"rendered":"
By: LicensingSource.net Over 400 licensors, licensees, agents and retailers gather at The Dorchester to see winners crowned. The winners of the 2017 Brand & Lifestyle Licensing Awards have been crowned at a glittering ceremony at The Dorchester. Over 400 licensors, licensees, agents and retailers were present at the London hotel on Thursday, April 27, to […]<\/p>\n","protected":false},"author":8,"featured_media":7664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[497,412,1113],"class_list":["post-7663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brand-lifestyle-licensing-awards","tag-brands-en","tag-licensing-international"],"acf":[],"yoast_head":"\n