{"id":8091,"date":"2017-05-22T17:27:16","date_gmt":"2017-05-22T15:27:16","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=8091\/"},"modified":"2017-05-22T17:27:16","modified_gmt":"2017-05-22T15:27:16","slug":"crossfit-inc-has-appointed-img-as-its-exclusive-global-licensing-representative","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/crossfit-inc-has-appointed-img-as-its-exclusive-global-licensing-representative\/","title":{"rendered":"CrossFit Inc. has appointed IMG as its exclusive global licensing representative"},"content":{"rendered":"<p class=\"p1\">IMG, which also represents CrossFit, Inc. across content, media and live events, will now expand the company\u2019s worldwide presence further through new licensed product categories under the CrossFit\u00ae brand.<\/p>\n<p class=\"p1\"><span class=\"s1\">This will include management of CrossFit, Inc.\u2019s existing licensing portfolio, including its exclusive apparel and footwear rights partnership with Reebok.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">CrossFit, Inc. is the largest gym organization globally, with over 14,000 affiliates worldwide. It is estimated that over four million athletes regularly participate in CrossFit\u00ae workouts, while this year, nearly 400,000 athletes from over 175 countries participated in the CrossFit Games Open, making it the single largest participatory sporting event in the world.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">CrossFit, Inc.\u2019s well-known lifestyle prescriptions, passionate community, and no-nonsense reputation combine to make it the global leader in health and fitness.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Bruce Edwards, COO of CrossFit, Inc., said: \u201cCrossFit is a unique and rapidly growing global community of individuals pursuing health, fitness, and personal improvement.\u00a0We are\u00a0excited to partner with IMG to help us bring value to our trainers, affiliates, and athletes.\u201d\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Bruno Maglione, President of IMG Licensing said: \u201cCrossFit is a unique, best-in-class brand that has built a powerful and committed global community that is constantly growing and motivates healthy lifestyles all over the world. As such it is more than fitness; it resonates as a lifestyle brand for wellness and being your best self, opening the door to many product universes where the CrossFit brand principles can inspire and be applied.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMG, which also represents CrossFit, Inc. across content, media and live events, will now expand the company\u2019s worldwide presence further through new licensed product categories under the CrossFit\u00ae brand. This will include management of CrossFit, Inc.\u2019s existing licensing portfolio, including its exclusive apparel and footwear rights partnership with Reebok. CrossFit, Inc. is the largest gym [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-8091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CrossFit Inc. has appointed IMG as its exclusive global licensing representative - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/crossfit-inc-has-appointed-img-as-its-exclusive-global-licensing-representative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CrossFit Inc. has appointed IMG as its exclusive global licensing representative - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"IMG, which also represents CrossFit, Inc. across content, media and live events, will now expand the company\u2019s worldwide presence further through new licensed product categories under the CrossFit\u00ae brand. This will include management of CrossFit, Inc.\u2019s existing licensing portfolio, including its exclusive apparel and footwear rights partnership with Reebok. CrossFit, Inc. is the largest gym [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/crossfit-inc-has-appointed-img-as-its-exclusive-global-licensing-representative\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-22T15:27:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/03\/200616100659logoIMG_210x110.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maura Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maura Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/crossfit-inc-has-appointed-img-as-its-exclusive-global-licensing-representative\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/crossfit-inc-has-appointed-img-as-its-exclusive-global-licensing-representative\/\",\"name\":\"CrossFit Inc. has appointed IMG as its exclusive global licensing representative - 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