{"id":8186,"date":"2017-05-25T16:34:36","date_gmt":"2017-05-25T14:34:36","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/?p=8186\/"},"modified":"2017-05-25T16:34:36","modified_gmt":"2017-05-25T14:34:36","slug":"first-international-agency-agreement-for-national-gallery-and-jelc","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/first-international-agency-agreement-for-national-gallery-and-jelc\/","title":{"rendered":"First international agency agreement for National Gallery and JELC"},"content":{"rendered":"<p>The National Gallery, London, and JELC, the Gallery\u2019s global licensing agency, have announced the Gallery\u2019s first international agency agreement, covering the Japanese market. The agreement, with respected merchandising agent Copyrights Asia, was signed at Licensing Expo, Las Vegas.<\/p>\n<p>Following the Gallery\u2019s successful exhibition at Licensing Japan in 2016, the decision was made to work with Copyrights Asia, whose long experience in Japan will enable the National Gallery to develop its licensing programme in a market that is highly receptive to much of its national collection of Western European art, which includes such iconic paintings as Van Gogh\u2019s <em>Sunflowers<\/em> and Monet\u2019s <em>The<\/em> <em>Water-Lily Pond<\/em>.<\/p>\n<p>This agreement has added significance for the National Gallery: it signifies the beginning of the development of a global licensing programme, building on the success of the Gallery\u2019s UK licensing programme, which now boasts nearly 40 licensees.<\/p>\n<p>Judith Mather, Director of Buying and Brand Licensing at the National Gallery, says: \u201cAfter months of work following our trip to Japan last July we are delighted to be working with Copyrights Asia and look forward to building a very successful programme in Japan.\u201d<\/p>\n<p>Jane Evans, Managing Director of JELC, the global licensing agency for the National Gallery, says: \u201cJapan is a market with vast potential for the Gallery\u2019s licensing programme but we needed to work with a local organisation that is both respected and experienced. Copyrights Asia is just such an organisation. We are thrilled to appoint Copyrights Asia as our Partner Agency in Japan.\u201d<\/p>\n<p>Commenting on the deal, David Buckley, President of Copyrights Asia says: \u2018We\u2019re very excited to have been selected as licensing agent for The National Gallery. Japanese travelling to London have long made the National Gallery one of their top choices to visit. \u00a0We now have the opportunity to bring that experience to Japan as we work with local partners to create and import products inspired by The National Gallery\u2019s vast collections of masterpieces. We are confident that the Japanese love of art and of high-quality unique products will combine to create a strong brand presence for many years to come\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-8187\" src=\"https:\/\/www.licensingitalia.it\/\/wp-content\/uploads\/2017\/05\/National-Gallery-from-Trafagar-Square-1024x439.jpg\" alt=\"National Gallery from Trafagar Square\" width=\"1020\" height=\"437\" srcset=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/National-Gallery-from-Trafagar-Square-1024x439.jpg 1024w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/National-Gallery-from-Trafagar-Square-300x129.jpg 300w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/National-Gallery-from-Trafagar-Square-768x330.jpg 768w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/05\/National-Gallery-from-Trafagar-Square.jpg 1200w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The National Gallery, London, and JELC, the Gallery\u2019s global licensing agency, have announced the Gallery\u2019s first international agency agreement, covering the Japanese market. The agreement, with respected merchandising agent Copyrights Asia, was signed at Licensing Expo, Las Vegas. Following the Gallery\u2019s successful exhibition at Licensing Japan in 2016, the decision was made to work with [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-8186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>First international agency agreement for National Gallery and JELC - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/first-international-agency-agreement-for-national-gallery-and-jelc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First international agency agreement for National Gallery and JELC - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"The National Gallery, London, and JELC, the Gallery\u2019s global licensing agency, have announced the Gallery\u2019s first international agency agreement, covering the Japanese market. 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