{"id":9690,"date":"2017-08-07T17:01:49","date_gmt":"2017-08-07T15:01:49","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=9690\/"},"modified":"2017-08-07T17:01:49","modified_gmt":"2017-08-07T15:01:49","slug":"ble-2017-new-gaming-activation-area-mapping-the-journey-of-gaming-ip-from-screen-to-store","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/ble-2017-new-gaming-activation-area-mapping-the-journey-of-gaming-ip-from-screen-to-store\/","title":{"rendered":"BRAND LICENSING EUROPE ANNOUNCES MAJOR GAMING FOCUS FOR 2017"},"content":{"rendered":"<h3 class=\"p1\"><span class=\"s1\">\u00b7 &nbsp; &nbsp; &nbsp;&nbsp;<\/span><span class=\"s1\">New Gaming Activation Area mapping the journey of gaming IP from screen to store&nbsp;<\/span><\/h3>\n<h3 class=\"p1\"><span class=\"s1\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><span class=\"s1\">Sony Interactive Entertainment Europe confirmed as key gaming partner<\/span><\/h3>\n<h3 class=\"p1\"><span class=\"s1\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><span class=\"s1\">Gaming keynote confirmed<\/span><\/h3>\n<h3 class=\"p1\"><span class=\"s1\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><span class=\"s1\">Sega, Capcom, Ubisoft among confirmed BLE gaming exhibitors<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Brand Licensing Europe (BLE) organiser UBM today reveals that in recognition of the many opportunities the gaming industry affords, it will be a significant theme at this year\u2019s event.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">New for this year comes a dedicated Gaming Activation Area, which will provide attendees with the chance to gain an insight into just some of the many ways popular gaming IPs can be taken from screen to store.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cGaming has been a feature of BLE for many years but, this year, we are seriously ramping up our content. Despite being one of the most creative, exiting, forward-looking and lucrative entertainment markets in the world worth just shy of $100bn*, when it comes to licensing it remains largely untapped thanks in part to a lack of understanding about the end user, the products and the potential. At BLE we hope to change this by educating our visitors about the industry and the opportunities it offers them,\u201d explained Anna Knight, brand director, BLE.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">At the event to explain first-hand how gaming can help reach a broader audience with examples from PlayStation 4\u2019s back catalogue, Sony Interactive Entertainment Europe will be the theme\u2019s headline partner, with Mark Howsen, Commercial Development Director, revealed as the first keynote participant.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Commenting on Sony Interactive Entertainment Europe\u2019s involvement with the show, Mark Howsen said: \u201cGames have such a broad fan base today. Of course, there are those who have been playing for years and grown up with certain characters who provide an opportunity to brand holders, but there are alsonewcomers to the field attracted by technological advancements such as smart phones and AR.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cPlaying games is accessible to all and we\u2019ve discovered there are lots of different ways to appeal to players of all styles and walks of life.&nbsp; We are looking forward to discussing the opportunities our industry offers.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">BLE\u2019s new Gaming Activation Area is a showcase and demonstration area, which aims to educate visitors on the journey of a video game IP from screen to store, including a mock retail environment where a range of IPs will be featured.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8220;We are looking forward to talking to retailers, licensees and manufacturers about the expanding appeal of gaming to consumers,\u201d added Mark.&nbsp;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Sega, Capcom, Ubisoft, King, Activision Blizzard and Rovio<\/strong> are also among the 190 exhibitors confirmed for this BLE 2017, which takes place from 10-12 October at Olympia London.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The video gaming keynote will take place on Tuesday 10 October at 12:00 pm.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">BLE is the largest and most prestigious licensing event in Europe attracting more than 7,500 visitors and 280 exhibitors. The show is organised by UBM and sponsored by the International Licensing Industry Merchandisers\u2019 Association (LIMA). This year, it takes place from 10-12 October at Olympia London.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Visitors can register for a free pass at <a href=\"https:\/\/brandlicensing.eu\/\"><span class=\"s4\">www.brandlicensing.eu<\/span><\/a>.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00b7 &nbsp; &nbsp; &nbsp;&nbsp;New Gaming Activation Area mapping the journey of gaming IP from screen to store&nbsp; \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sony Interactive Entertainment Europe confirmed as key gaming partner \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Gaming keynote confirmed \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sega, Capcom, Ubisoft among confirmed BLE gaming exhibitors Brand Licensing Europe (BLE) organiser UBM today reveals that in recognition of the many opportunities [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-9690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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