{"id":9786,"date":"2017-08-17T11:06:37","date_gmt":"2017-08-17T09:06:37","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=9786\/"},"modified":"2017-08-17T11:08:10","modified_gmt":"2017-08-17T09:08:10","slug":"brand-licensing-europe-announces-its-2017-brands-lifestyle-seminar-programme","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-its-2017-brands-lifestyle-seminar-programme\/","title":{"rendered":"Brand Licensing Europe announces its 2017 BRANDS & LIFESTYLE seminar programme"},"content":{"rendered":"

Brand Licensing Europe (BLE) has announced a vibrant Brands & Lifestyle seminar programme for 2017 featuring some of the biggest brands and businesses in the industry, from the V&A, Imperial War Museum and The National Gallery, to Penguin Random House, The Smiley Company and Beanstalk.<\/h3>\n

Highlights include an intimate \u2018In conversation with\u2019 interview with the V&A<\/strong>\u2019s Director of Business Development and Licensing, Lauren Sizeland; a fascinating presentation from one of the biggest footballing brands in the world \u2013 Juventus<\/strong>; an inspirational session on innovation and creativity from Angela Farrugia and Lisa Shapiro at CAA-GBG<\/strong> and a straight-talking brand licensing panel chaired by Richard Pink<\/strong> with contributors Susan Bolsover at Penguin Random House<\/strong>, Christine Cool at Perfetti Van Melle<\/strong>, Gabrielle Sims, at Fat Face<\/strong> and Nicolas Loufrani at The Smiley Company<\/strong>.<\/p>\n

CAA-GBG\u2019s EVP and Group Managing Director Angela Farrugia said about her session, which she will co-present with SVP Retail Development Lisa Shapiro: \u201cWithout innovation, there can be no fresh ideas, people or products. Our session at Brand Licensing Europe will look at how to support a culture of innovation and inspiration to avoid stagnation. Creating a culture that delivers extraordinary results and keeps this amazing industry full of vitality and prepped for continued growth. Great work comes from inspired people, and I hope our session will inspire the industry at BLE to keep innovating.\u201d<\/p>\n

Luca Montesion, Licensing Executive, Juventus, added: \u201cFootball is increasingly a universal language and a global industry and to continue to play a leading role in this landscape it is necessary to anticipate social and economic sports transformations. Juventus, with its new identity and new logo, aims to give a wider, deep and transversal meaning as we seek to reach new audiences and look for new distribution channels.\u201d<\/p>\n

Richard Pink, Managing Director of Pink Key Consulting, added: \u201cI\u2019m leading a session that will explore how versatile a brand programme can be, focusing on the creative and unexpected ways brands have been used to develop product that both surprised and delighted consumers. Hopefully, it will show licensees and retailers that they should be brave enough to challenge brands to stray outside their normal boundaries – be contemporary, be relevant but most of all, be adventurous.\u201d<\/p>\n

 <\/strong>BLE Brand Director Anna Knight concluded: \u201cThis year\u2019s programme is our most exciting to date, featuring an unmissable combination of complementary presentations, interviews, demonstrations and panel discussions designed to bring the world of brand licensing to life, and with sessions on food and drink, heritage, sport, fashion and corporate brands.\u201d<\/p>\n

 <\/em>Brand Licensing Europe takes place 10-12 October at Olympia London. All seminar sessions are free to attend and will be available on a first come first serve basis. Visitors can register for a free pass at <\/em>www.brandlicensing.eu\/register<\/em><\/a>. The full timetable for the Brands & Lifestyle programme is below: <\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
TUESDAY 10<\/strong><\/td>\n <\/td>\n<\/tr>\n
11.30 \u2013 12.15<\/td>\nAbsurdly Delicious: How the world\u2019s no.1 liqueur brand uncovered new ways to savour the Baileys moment through licensing<\/strong><\/p>\n

 <\/strong><\/p>\n

Louise French, <\/strong>Associate VP Business Development & Marketing, Beanstalk<\/strong><\/td>\n<\/tr>\n

12.30 \u2013 13.15<\/td>\nCreating a culture of innovation<\/strong><\/p>\n

Angela Farrugia<\/strong>, EVP \/ Group Managing Director, CAA-GBG<\/strong><\/p>\n

Lisa Shapiro,<\/strong> SVP Retail Development EMEA, CAA-GBG<\/strong><\/td>\n<\/tr>\n

13.30 \u2013 14.15<\/td>\nChocks Away! Making toys fly with IWM<\/strong><\/p>\n

Nicola Woods<\/strong>, Product & Marketing Assistant & Steve Kitney<\/strong>, Sales: Entertainment & Boxed Gifting, Koch Media<\/strong>
\nAnne Buky<\/strong>, Licensing Consultant & David Fenton<\/strong>, Head of Retail & Admissions, Imperial War Museum<\/strong><\/td>\n<\/tr>\n

14.30 \u2013 15.15<\/td>\nLifestyle & fashion marketing: 5 key trends<\/strong><\/p>\n

Paolo Lucci<\/strong>, Founder\/Editor – Brand Jam<\/strong><\/p>\n

Gavin Brown<\/strong>, Researcher\/Contributor<\/td>\n<\/tr>\n

15.30 \u2013 16.00<\/td>\nJuventus: from a football team to a global brand<\/strong><\/p>\n

 <\/strong><\/p>\n

Luca Montesion<\/strong>, Licensing Executive, Juventus<\/strong><\/td>\n<\/tr>\n

WEDNESDAY 11<\/strong><\/td>\n <\/td>\n<\/tr>\n
11.30 \u2013 12.15<\/td>\nIn conversation with Lauren Sizeland<\/strong><\/p>\n

 <\/strong><\/p>\n

Lauren Sizeland<\/strong>, Director \u2013 Business Development & Licensing, V&A<\/strong><\/td>\n<\/tr>\n

12.30 \u2013 13.30<\/td>\nPanel discussion: The versatility of a Brand Licensing programme<\/strong><\/p>\n

 <\/p>\n

Panel discussion chaired by:<\/em><\/strong><\/p>\n

Richard Pink,<\/strong> Managing Director, Pink Key Consulting
\nPanellists include:<\/strong><\/p>\n

 <\/strong><\/p>\n

Susan Bolsover, <\/strong>Head of Licensing & Consumer Products, Penguin Random House<\/strong><\/p>\n

Christine Cool, <\/strong>Licensing Manager, Perfetti Van Melle<\/strong><\/p>\n

Gabrielle Sims, <\/strong>Head of Licensing, Fat Face<\/strong><\/p>\n

Nicolas Loufrani, <\/strong>CEO, The Smiley Company<\/strong><\/td>\n<\/tr>\n

14.00 \u2013 14.45<\/td>\nLicensing our National Heritage
\n<\/strong>
\nJane Evans<\/strong>, Managing Director, JELC<\/strong>Judith Mather<\/strong>, Director of Buying and Brand Licensing, The National Gallery <\/strong><\/td>\n<\/tr>\n
THURSDAY 12<\/strong><\/td>\n <\/td>\n<\/tr>\n
11.30 \u2013 12.15<\/td>\nHow licensable is your brand?<\/strong><\/p>\n

 <\/p>\n

Adam Bass<\/strong>, Managing Director, Golden Goose<\/strong><\/td>\n<\/tr>\n

13.30 \u2013 14.15<\/td>\nBookseller session TBC.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Brand Licensing Europe (BLE) has announced a vibrant Brands & Lifestyle seminar programme for 2017 featuring some of the biggest brands and businesses in the industry, from the V&A, Imperial War Museum and The National Gallery, to Penguin Random House, The Smiley Company and Beanstalk. Highlights include an intimate \u2018In conversation with\u2019 interview with the […]<\/p>\n","protected":false},"author":6,"featured_media":8320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-9786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBrand Licensing Europe announces its 2017 BRANDS & LIFESTYLE seminar programme - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Brand Licensing Europe (BLE) has announced a vibrant Brands & Lifestyle seminar programme for 2017\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-its-2017-brands-lifestyle-seminar-programme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Licensing Europe announces its 2017 BRANDS & LIFESTYLE seminar programme - 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