{"id":9827,"date":"2017-08-30T17:42:56","date_gmt":"2017-08-30T15:42:56","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=9827\/"},"modified":"2017-08-30T17:42:56","modified_gmt":"2017-08-30T15:42:56","slug":"ble-2017-licensing-academy-programme-to-focus-key-european-trends","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/ble-2017-licensing-academy-programme-to-focus-key-european-trends\/","title":{"rendered":"BLE 2017 LICENSING ACADEMY PROGRAMME TO FOCUS ON KEY EUROPEAN TRENDS"},"content":{"rendered":"<h3 class=\"p2\"><span class=\"s1\">Gaming and toys also feature high on the agenda with keynote led by Sony Interactive Entertainment Europe<\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">The Licensing Academy at this year\u2019s Brand Licensing Europe (BLE) will focus on the key trends affecting the future of licensing in Europe, including Brexit. Gaming and toys will also feature highly on the agenda. The definitive event for the European licensing industry, it takes place 10-12 October at Olympia London.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">European-focused sessions include:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><b><i><\/i><\/b><span class=\"s1\"><b><i>Licensing in Europe \u2013 the background, the present and the future including the potential implications of Brexit<\/i><\/b> &#8211; Kelvyn Gardner, Managing Director, LIMA UK<\/span><\/li>\n<li class=\"li3\"><b><i><\/i><\/b><span class=\"s1\"><b><i>NPD\u2019s overview of the European licensed toy market in 2017<\/i><\/b> \u2013 Frederique Tutt, Toys Global Industry Analyst, The NPD Group<\/span><\/li>\n<li class=\"li3\"><b><i><\/i><\/b><span class=\"s1\"><b><i>Opportunities in the European grocery retail market<\/i><\/b> &#8211; Milos Ryba, Head of Discount, IGD<\/span><\/li>\n<li class=\"li3\"><b><i><\/i><\/b><span class=\"s1\"><b><i>Assembling a Pan-European Licensing Programme <\/i><\/b><i>&#8211;<\/i> Teri Niadna, Managing Director, Brandgenuity Europe&nbsp;<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">\u201cThe one word that\u2019s become synonymous with Brexit over the last year is \u2018uncertainty&#8217; and that&#8217;s just as true for the licensing industry as it is for everyone else. My session at BLE will spell out what the potential implications of Brexit could be for licensees, licensors and retailers and, hopefully, how we can all&nbsp;navigate our way through any challenges it throws our way, dependent on the various potential outcomes at the end of the negotiation period,\u201d said Kelvyn Gardner, Managing Director, LIMA UK.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Gaming will take centre stage at The Licensing Academy in the day one keynote panel <b><i>Gaming: dispelling the myths<\/i><\/b> featuring:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\">Sony Interactive Entertainment Europe\u2019s Commercial Development Director Mark Howsen<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">MCV Editor Seth Barton<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">UKIE board member Stuart Dinsey<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Activision\u2019s VP, Head of Global Licensing and Partnerships Ashley Maidy<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Yann Le Bouedec, Commercial Director, Paladone Products.&nbsp;<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Dorian Block, Business Group Director at established retail analyst GfK Entertainment, will also present a detailed insight into how licensing and gaming can work together in <b><i>The UK videogames industry.&nbsp; What do you really know about this market and are there opportunities you should be exploring?<\/i><\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Complementing NPD\u2019s session on the European licensed toy market, Billy Langsworthy, Co-Founder of Mojo Nation, will lead a panel called <b><i>Playing with brands: A look at the design process behind toys and games<\/i>. <\/b>Panellists confirmed to date include Simon Skelton, Big Ideas Product Development, and Luc Hudson of Triclops Studio.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">&#8220;Whether it&#8217;s board games that adapt an IP and reflect its style, narrative and tone via gameplay, or toys that embrace&nbsp;the latest tech to bring much loved characters to life in innovative ways, the world of licensed toys and games has never been as exciting as it is right now. The&nbsp;Playing with Brands panel will see designers lift the lid on how they go about creating licensed toys and games,&nbsp;dissecting the creative constraints and potential pitfalls&nbsp;involved in bringing characters and IP to life in this way, as well as looking at how the toy industry&#8217;s relationship with licensing&nbsp;has evolved over the years,&#8221; said Billy Langsworthy.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Other sessions on The Licensing Academy programme include the popular <b><i>Introduction to licensing<\/i><\/b> delivered by Kelvyn Gardner; <b><i>Brand Licensing: The seven deadly sins <\/i><\/b>from John Burns at Gateley, and <b><i>What role does subscription VOD currently play in our television viewing habits?<\/i><\/b> presented by GfK\u2019s Sam Tuck.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The full programme is listed below. All sessions are free to attend and will be available on a first come first serve basis. Visitors can register for Brand Licensing Europe at <a href=\"https:\/\/www.brandlicensing.eu\/register\"><span class=\"s2\">www.brandlicensing.eu\/register<\/span><\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">&nbsp;<\/span><\/p>\n<table class=\"t1\" width=\"634.0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>TUESDAY<\/b><\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">&nbsp;<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">10.00 \u2013 10.30<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>Introduction to Licensing<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Kelvyn Gardner, Managing Director, LIMA UK<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">11.00 \u2013 11.45<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>The UK videogames industry.&nbsp; What do you really know about this market and are there opportunities you should be exploring?<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Dorian Bloch, Business Group Director, GfK<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">12.00 \u2013 13.00<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>KEYNOTE PANEL: Gaming: dispelling the myths<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Despite being one of the most creative, exciting, forward-looking and lucrative entertainment markets in the world worth just shy of $100bn*, gaming licensing remains largely untapped.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">This year\u2019s prestigious keynote will take the form of a panel representing all corners of gaming licensing and will aim to dispel the many myths of gaming + licensing:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\">Who are the real consumers in a world where we are all gamers?<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">What are the metrics used to determine popularity and reach?<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">How can these properties be adapted to generate compelling merchandise?<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Why should licensees and retailers work with gaming properties?<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">How will the rise of eSports add an extra dimension to this world?<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Steven Ekstract from License Global will lead the panel which will be followed by a Q&amp;A open to all audience members<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">* UKIE 2016 UK Games Industry Consumer Spend<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Chairperson:<\/b> Steven Ekstract, Publisher, License Global<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Panellists include:<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Mark Howsen<\/b>, Commercial Development Director, <b>Sony Interactive Entertainment Europe<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Yann Le Bouedec<\/b>, Commercial Director, <b>Paladone Products Ltd<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Seth Barton<\/b>, Editor, <b>MCV<br \/>\nStuart Dinsey, <\/b>Board Member,<b> UKIE <\/b>&amp; Chairman,<b> Curve Digital<br \/>\nAshley Maidy, <\/b>Vice President, Head of Global Licensing &amp; Partnerships, <b>Activision<\/b>&nbsp; &amp; more to be confirmed\u2026<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">13.30 \u2013 14.15<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">European case study TBC<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>WEDNESDAY<\/b><\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">&nbsp;<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">10.00 \u2013 10.30<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>Introduction to Licensing<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Kelvyn Gardner, Managing Director, LIMA UK<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">11.00 \u2013 11.45<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>NPD\u2019s overview of the European licensed toy market in 2017<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Frederique Tutt, Toys Global Industry Analyst, The NPD Group<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">12.00 \u2013 12.45<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>KEYNOTE TBC<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">13.00 \u2013 13.45<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>Opportunities in the European grocery retail market<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Milos Ryba, Head of Discount, IGD<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">14.00 \u2013 14.45<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>Playing with brands:&nbsp;A look at the design process behind&nbsp;licensed toys and games.<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Billy Langsworthy, Founder, Mojo Nation<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>THURSDAY<\/b><\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">&nbsp;<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">10.00 \u2013 10.30<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>Licensing in Europe \u2013 the background, the present and the potential future including the potential implications of BREXIT<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Kelvyn Gardner, Managing Director, LIMA UK<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">10.45 \u2013 11.15<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>Brand Licensing: The Seven Deadly Sins<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">John Burns, Partner, Gateley PLC<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">11.30 \u2013 12.00<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>What role does subscription VOD currently play in our television viewing habits?<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Samantha Tuck, Associate Director, GfK<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">12.15 \u2013 13.00<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>Assembling a Pan-European Licensing Programme<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Teri Niadna, Managing Director, Brandgenuity Europe&nbsp;<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">13.15 \u2013 14.00<\/span><\/p>\n<\/td>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\"><b>License This! finale<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The License This! competition&nbsp;offers new creative concepts the chance to break into the global licensing industry. It is open to any&nbsp;new artwork, brand or character that has no merchandising deals already in place or pending. During this session, the shortlisted concepts will present to a panel of judges and the winner will be announced.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p3\"><span class=\"s1\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gaming and toys also feature high on the agenda with keynote led by Sony Interactive Entertainment Europe The Licensing Academy at this year\u2019s Brand Licensing Europe (BLE) will focus on the key trends affecting the future of licensing in Europe, including Brexit. Gaming and toys will also feature highly on the agenda. The definitive event [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-9827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BLE 2017 LICENSING ACADEMY PROGRAMME TO FOCUS ON KEY EUROPEAN TRENDS - Licensing Italia<\/title>\n<meta name=\"description\" content=\"BLE 2017 LICENSING ACADEMY PROGRAMME TO FOCUS ON KEY EUROPEAN TRENDS\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/ble-2017-licensing-academy-programme-to-focus-key-european-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLE 2017 LICENSING ACADEMY PROGRAMME TO FOCUS ON KEY EUROPEAN TRENDS - 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