{"id":9929,"date":"2017-09-15T18:21:55","date_gmt":"2017-09-15T16:21:55","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=9929\/"},"modified":"2017-09-18T18:07:07","modified_gmt":"2017-09-18T16:07:07","slug":"ble-2017-shines-light-adult-licensing-with-revamped-product-showcase","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/ble-2017-shines-light-adult-licensing-with-revamped-product-showcase\/","title":{"rendered":"BLE 2017 SHINES A LIGHT ON ADULT LICENSING WITH REVAMPED PRODUCT SHOWCASE"},"content":{"rendered":"<h3 class=\"p2\"><span class=\"s1\">Over 20 exhibitors, 60 brands and 150 products to feature in this year\u2019s Product Showcase.&nbsp;&nbsp;<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Brand Licensing Europe (BLE) will shine a much-needed spotlight on the huge diversity and creativity of adult licensed products through its revamped Product Showcase in this year\u2019s Brands &amp; Lifestyle Zone.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">More than 20 exhibitors are donating over 150 highly innovative licensed products representing 60 brands and many, many categories \u2013 from apparel and accessories, to giftware and stationery, health and beauty, food and drink, electronics and furniture.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Exhibitors taking part in the 2017 BLE Product Showcase include:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Historic Royal Palaces<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Chupa Chups<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Beanstalk<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Natural History Museum<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Global Icons<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">V&amp;A<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">CAA-GBG<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">IBML<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Metrostar<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Alchemy Licensing<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Juventus Football Club<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Dutexdor<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Imperial War Museum<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Pink Key Consulting<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Brandgenuity<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">JELC<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Bavaria Sonar Licensing<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Art Ask Agency<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Science Museum Group<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">TF1<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Golden Goose<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Kitkase<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Brands include:&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Black &amp; Decker<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Stanley<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Paris Hilton<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Bailey\u2019s<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Chupa Chups<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Jack Daniel\u2019s<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Jeep<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Coca-Cola<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Nicole Scherzinger<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Krispy Kreme<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Pringles<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Playmobil<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Oasis<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Men\u2019s Health<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">All Blacks<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Kangol<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">\u201cThis year\u2019s BLE Product Showcase is a sophisticated retail outlet with products being displayed as they would in-store, including Matthew Williamson wallpaper backdrops, homeware displayed beautifully, clothing hung on rails ready for browsing\u2026 everything in the \u2018store\u2019 will be product that retailers can sell,\u201d said <strong>Anna Knight, brand director, BLE<\/strong>.<br \/>\n&nbsp;<br \/>\n\u201cBy shining a light on the sheer variety and diversity of licensed products from this area of the industry we can show retailers just how innovative brands and licensees are and inspire and encourage them to think about stocking new \u2013 and wider \u2013 ranges.\u201d<br \/>\n&nbsp;<br \/>\nFrom the museum\/heritage sector, for example, Historic Royal Palaces will showcase items from The Palace Collection with Hobbs, launching autumn 2017, as well as licensed ranges from their homewares partners; Natural History Museum has donated a range of greeting cards, which has been produced in partnership with Moonpig; V&amp;A and IWM have submitted giftware. &nbsp;<\/span><\/p>\n<p>Jenny Smyth, licensing manager,&nbsp;<b>Historic Royal Palaces<\/b>, said: \u201cWe are delighted to feature in this year\u2019s product showcase at Brand Licensing Europe. It is a great opportunity for us to present our new collaborations and collections of palace inspired designs from our licensees. This includes high-street fashion retailer Hobbs and homewares licensee Turtle Mat as well as GP &amp; J Baker, who joined the Historic Royal Palaces licensing programme in 2016 and have since launched a very successful, award winning global interior fabrics collection. The product showcase is an excellent opportunity for retailers and other potential partners to view our collections. We are excited to hear their feedback and hope this will lead to new business opportunities and also encourage people to visit our stand to see even more of our collections.\u201d<br \/>\n&nbsp;<br \/>\nPhillippa Green, account director,&nbsp;<b>Golden Goose<\/b>, added: \u201cFashion brand Oasis recently launched its first welly range and a new home collection including bedding, throws and cushions will be launched before the end of the year, as part of their ambitious licensing programme. The prints used are just some of the beautiful designs made available for Oasis licensees to select from and not surprisingly each product is bursting with colour, print and happiness. Once launched, Oasis\u2019 licensed products are available in their brand flagship stores (dependent on product line), online and in other retail outlets.&nbsp;<\/p>\n<p>\u201cThe opportunity to be able to display these products at BLE\u2019s Product Showcase is invaluable for brands, because it is a concentrated hit of new and exciting product in one place; giving retailers a chance to visualise product success in their stores, and licensees the opportunity to find new and creative brands to work with.\u201d<br \/>\n&nbsp;<br \/>\nStuart Cox, brand owner,&nbsp;<b>I Like Birds<\/b>: \u201cWe&#8217;re delighted to be part of the product showcase for BLE 2017, especially as Brand Licensing Europe has been such an integral component of our brand\u2019s story.<br \/>\n&nbsp;<br \/>\n\u201cThis time last year we were preparing nervously for our appearance in the final of License This!, having been given the opportunity to put our designs in front of a panel of expert judges. One of those judges was Jane Evans and not long after we had signed with JELC as our exclusive global licensing agent.<br \/>\n&nbsp;<br \/>\n\u201cWe have since struck for calendars, stationery and kitchen textiles and ceramics and we have more in the pipeline have also just signed an international deal with The Art File that will take our greeting cards worldwide. Our product for the showcase is an example of one of those \u2018pipelines\u2019 as cushions seem a natural extension for our designs.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 20 exhibitors, 60 brands and 150 products to feature in this year\u2019s Product Showcase.&nbsp;&nbsp; Brand Licensing Europe (BLE) will shine a much-needed spotlight on the huge diversity and creativity of adult licensed products through its revamped Product Showcase in this year\u2019s Brands &amp; Lifestyle Zone. More than 20 exhibitors are donating over 150 highly [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-9929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BLE 2017 SHINES A LIGHT ON ADULT LICENSING WITH REVAMPED PRODUCT SHOWCASE - Licensing Italia<\/title>\n<meta name=\"description\" content=\"BLE 2017 shines a light on adult licensing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/ble-2017-shines-light-adult-licensing-with-revamped-product-showcase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLE 2017 SHINES A LIGHT ON ADULT LICENSING WITH REVAMPED PRODUCT SHOWCASE - 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