Licensing Seminars - 7th edition 2016

PwC – Via Monte Rosa 91 – Milano

Tuesday, November 29, 2016

Program of the day

9:30 Welcome Coffee

hours 10:15 to 11:00

The licensing programs in the loyalty industry operations


Giuseppina Navarretta, Business Development Manager of Special Projects

Pierfranco Belfiori, AD Eupromotions

11:00 -11: 45

The regime of the “Patent Box” of intangibles – Opportunities for business and operational experiences


Filippo Maria Cova – Equity Partner of the Firm Associate Caramanti Ticozzi & Partners.

Alessandro Saini – Firm Partner Associate Caramanti Ticozzi & Partners.

It will also present Dr. Massimiliano Roveda

11:45 to 12:30

Automobili Lamborghini licensing strategy

Speaker: Boris Puddu, Head of Licensing & Collection Automobili Lamborghini S.p.A.

12:30 -14: 00 Light Lunch

14:00 to 14:45

Emotional Licensing: The Characters and emotional profiles of Italian


Gianandrea Abbate – AD Emotional Marketing

Pamela Saiu – Head of Market Research Arnoldo Mondadori Editore

hours 14:45 to 15:30

The evolution and success of a Spanish brand design through licensing

Speaker: Reyes Massa – Head of International Licensing Kukuxumusu

hours 15:30 to 16:15

The control clauses in the license agreements

Speaker: Margherita Rampinini – Senior Manager PwC Forensic Services

Thursday, May 5, 2016

Program of the day

9:30 Welcome Coffee

hours 10:15 to 11:00

“LIMA Licensing Survey – presentation of research results LIMA”

Charles Riotto – President LIMA; Roberta Nebbia – LIMA Italy

11:00 -11: 45

“Licensing unconventional: Peppa Pig and the world of experience”

Francesco Raiano – ETS Italy; Clementina Palumbo – Costa Cruises; Massimiliano Freddi – Leolandia

hours 11:45 to 12:30

“The co-branding contracts, sponsorship and co-existence between opportunities and limits”

Marina Lanfranconi – Partner Studio Milalegal; Elisabetta Mina, Partner Studio Milalegal

12:30 -14: 00 Light Lunch

14:00 -14: 45

“Kids and Digital, the new Licensing Challenge”

Ivan Colecchia – KidzGlobal Italy

14:45 -15: 30

“Licensing and High Fashion: The Powerpuff Girls collection by Moschino”

Ilaria Rossi – Italy Turner

hours 15:30 to 16:15

“Supply chain and traceability: the protection of know-how from the market vendor in the food and beverage industry”

Margherita Rampinini – Senior Manager PwC Forensic Services