I LOVE MY DOG®
A story of Love, Friendship and Fun
I LOVE MY DOG is a brand grounded on strong values that represent its distinctiveness: love for animals, friendship and fun.
I LOVE MY DOG is a meaningful statement fully shared by million people around the world.
The story telling
The story telling of the brand is simple and clear: it tells of the unique relationships and interactions we create with our beloved best friends, our dogs.
Key Brand Pillars
These pillars are areas and themes that resonate with our public. They are a fundamental part of our Brand storytelling: FRIENDSHIP, INTIMACY, CARE, LOYALTY, PLAY, FUN.
Our Style Guide expresses the true essence of the Brand as well as the different inspirational areas where the Brand can be used.
The White area is dedicated to the Licensees who are looking for classical and iconic inspiration. It’s a gender neutral design.
The Pink area interprets a stylish, glittering and highly feminine design.
The Black area is the more contemporary and young area.
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