Now Available! 2018 LIMA Global Licensing Industry Survey
LIMA’s fourth annual Global Licensing Industry Survey is now available for download, putting the latest statistics about the worldwide licensing industry
Commissioned by LIMA and conducted by Brandar Consulting, LLC, the report provides detailed breakdowns, quantifying worldwide royalty revenue and corresponding retail sales by product category, property type and geographical region. It also identifies the latest trends and offers forward-looking analysis of the global licensing business.
According to the report, the market for licensed products bearing the trademarked names, logos and likenesses of animated characters, corporate brands, major sports teams, fashion houses and more generated an estimated US$14.5 billion in royalty revenues on $271.6 billion in retail sales in 2017.
A PDF version of the survey is now available – there is no cost for LIMA members; non-members may purchase for $975.
For more information: www.licensing.org