Cancellata la Toy Fair New York 2022

La The Toy Association, ente organizzatore della Toy Fair New York, uno dei principali eventi a livello globale nei settori toy, play e youth entertainment ha annunciato la cancellazione della Toy Fair New York, che avrebbe dovuto svolgersi dal 19 al 22 febbraio presso il Javits Center di New York.

Steve Pasierb, President & CEO della The Toy Association ha dichiarato: “Key to our efforts these past two weeks has been the balance of some 700 remaining committed toy manufacturers saying they need and want Toy Fair 2022 to build their businesses, weighing that against those departing and seriously on the fence, and needing to provide a sufficient quantity and quality across the retail buying community necessary to deliver a positive experience. As that balance has shifted, we are obligated to make the best decision in everyone’s interest no matter how heartbreaking for so many and potentially damaging some business’ future prospects. The wide range of other events that occur across New York City during Toy Fair week are now also impacted.”

“Certainly, there are legitimate concerns around the pandemic that has guided thinking,” ha aggiunto Pasierb.  “Many are saying they are very comfortable with being in New York City, at the Javits Center, and at the show given strict health and safety protocols in place, while travel concerns and for some, staff absences due to illness at home, rightfully weigh on their minds.”

With about 700 toy manufacturers who remained committed to exhibiting at Toy Fair, “constant, unfounded rumors” on social media and elsewhere defied The Toy Association’s best efforts to sustain the show amid global uncertainty surrounding the pandemic.

Pasierb ha infine concluso: “Delivering a best-in-class next Toy Fair for all the varied audiences it serves so well is now our focus. We will be working with all exhibitors on next steps to unwind February 2022 and build a solid base for visitors from across the world to again experience Toy Fair.”

www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org

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