I vincitori degli Awards assegnati da Licensing International France sono stati rivelati il 27 giugno in occasione dell’evento France Licensing Day & Licensing International Awards tenutosi a Parigi.
Maxime Cuny, Florence Ayem e Laurent Taieb, i co-presidenti di Licensing International France hanno presentato le 45 nomination.
In totale, per questa sesta edizione degli Awards, sono state presentati 144 progetti per 16 categorie, incluse 3 nuove: Food, Health, Beauty Products; Cultural Products from Publishing, Video Games, or Digital; e a una nuova categoria per le iniziative CSR dell’associazione.
La giuria 12 era costituita da professionisti del settore rappresentanti di tutte le aree.
Qui di seguito le nomination e i vincitori delle 16 categories per il 2023:
Licensed Food, Health & Beauty Product, nominees were:
- Clarins x Le Petit Prince Cosmetics / Sogex
- Vitabio x PAW Patrol Compotes / Paramount Consumer Products & Experiences
- Oreo x Pac-Man Biscuits / Bandai Namco Europe
The winner is Oreo x Pac-Man / Bandai Namco Europe
Licensed Cultural Product, nominees were:
- Fortnite x Lego Video Game / Lego
- Bien Grandir avec les Monsieur Madame Books / Sanrio
- PAW Patrol Hachette Collection Magazines / Paramount Consumer Products & Experiences
The winner is Bien Grandir avec les Monsieur Madame / Sanrio
Licensed Hardlines Product, nominees were:
- Dixit Disney Edition Board Game / Asmodee
- Playmobil Naruto Shippuden Playset and Figurines / Mediatoon Licensing
- Gabby’s Magical House Playset by Spin Master / Universal Products & Experiences
The winner is Gabby’s Magical House Playset by Spin Master / Universal Products & Experiences
Licensed Softlines Product, nominees were:
- Barbie Collection at Kiabi / Mattel
- Junji Ito Collection at Bershka / Crunchyroll
- 24H Le Mans Collection at Bershka / Automobile Club de l’Ouest
- Freegun Boxers La Vache Qui Rit / Groupe Bel
The winner is Junji Ito Collection at Bershka / Crunchyroll
Licensed Collaboration, nominees were:
- Evian x Balmain / Danone
- Astérix x L’Equipe / Editions Albert René
- Netflix x Lacoste / Netflix
- Where’s Waldo… At Le Bon Marché / Universal Products & Experiences
The winner is Netflix x Lacoste / Netflix
Retail or Digital Activation, nominees were:
- Jurassic Park 30th Anniversary at Carrefour / Universal Products & Experiences
- Tour de France at Jules / Jules
- PAW Patrol Movie Activations / Paramount Consumer Products & Experiences
The winner is PAW Patrol Movie Release Activations / Paramount Consumer Products & Experiences
Promotion or Event, nominees were:
- Orangina x Astérix / Editions Albert René
- Danette x Wonka / Danone
- Warner’s 100th Anniversary at Flunch / Warner
The winner is Danette x Wonka / Danone
CSR Initiative, nominees were:
- Barbie Inclusion / Faubourg Stories for Mattel
- Molang Safe Place / Millimages
- The Little Prince Forest / Sogex
The winner is Molang Safe Place / Millimages
