France Licensing Day: assegnati Licensing International France’s Awards

I vincitori degli Awards assegnati da Licensing International France sono stati rivelati il 27 giugno in occasione dell’evento France Licensing Day & Licensing International Awards tenutosi a Parigi.

Maxime Cuny, Florence Ayem e Laurent Taieb, i co-presidenti di Licensing International France hanno presentato le 45 nomination.

In totale, per questa sesta edizione degli Awards, sono state presentati 144 progetti per 16 categorie, incluse 3 nuove: Food, Health, Beauty Products; Cultural Products from Publishing, Video Games, or Digital; e a una nuova categoria per le iniziative CSR dell’associazione.

La giuria 12 era costituita da professionisti del settore rappresentanti di tutte le aree.

Qui di seguito le nomination e i vincitori delle 16 categories per il 2023:

Licensed Food, Health & Beauty Product, nominees were:

  • Clarins x Le Petit Prince Cosmetics / Sogex
  • Vitabio x PAW Patrol Compotes / Paramount Consumer Products & Experiences
  • Oreo x Pac-Man Biscuits / Bandai Namco Europe

The winner is Oreo x Pac-Man / Bandai Namco Europe

Licensed Cultural Product, nominees were:

  • Fortnite x Lego Video Game / Lego
  • Bien Grandir avec les Monsieur Madame Books / Sanrio
  • PAW Patrol Hachette Collection Magazines / Paramount Consumer Products & Experiences

The winner is Bien Grandir avec les Monsieur Madame / Sanrio

Licensed Hardlines Product, nominees were:

  • Dixit Disney Edition Board Game / Asmodee
  • Playmobil Naruto Shippuden Playset and Figurines / Mediatoon Licensing
  • Gabby’s Magical House Playset by Spin Master / Universal Products & Experiences

The winner is Gabby’s Magical House Playset by Spin Master / Universal Products & Experiences

Licensed Softlines Product, nominees were:

  • Barbie Collection at Kiabi / Mattel
  • Junji Ito Collection at Bershka / Crunchyroll
  • 24H Le Mans Collection at Bershka / Automobile Club de l’Ouest
  • Freegun Boxers La Vache Qui Rit / Groupe Bel

The winner is Junji Ito Collection at Bershka / Crunchyroll

Licensed Collaboration, nominees were:

  • Evian x Balmain / Danone
  • Astérix x L’Equipe / Editions Albert René
  • Netflix x Lacoste / Netflix
  • Where’s Waldo… At Le Bon Marché / Universal Products & Experiences

The winner is Netflix x Lacoste / Netflix

Retail or Digital Activation, nominees were:

  • Jurassic Park 30th Anniversary at Carrefour / Universal Products & Experiences
  • Tour de France at Jules / Jules
  • PAW Patrol Movie Activations / Paramount Consumer Products & Experiences

The winner is PAW Patrol Movie Release Activations / Paramount Consumer Products & Experiences

Promotion or Event, nominees were:

  • Orangina x Astérix / Editions Albert René
  • Danette x Wonka / Danone
  • Warner’s 100th Anniversary at Flunch / Warner

The winner is Danette x Wonka / Danone 

CSR Initiative, nominees were:

  • Barbie Inclusion / Faubourg Stories for Mattel
  • Molang Safe Place / Millimages
  • The Little Prince Forest / Sogex

The winner is Molang Safe Place / Millimages

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