Svelati i vincitori dei Licensing International Excellence Awards 2022
Events
I 25 vincitori sono stati selezionati tra 165 finalisti provenienti da tutto il mondo. Sono state ricevute più di 800 candidature, selezionate da una giuria globale di esperti.
Sono state premiate l’innovazione e la creatività, il modo in cui i licenziatari sviluppano i prodotti e il modo in cui i rivenditori mettono in evidenza i prodotti in modo creativo sui loro scaffali.
La cerimonia di quest’anno inoltre ha visto il ritorno del premio Best Location-Based Entertainment.
Gamepath Entertainment si è aggiudicata il trofeo LBE per l’esperienza immersiva di Monopoly Lifesized a Londra.
“È stimolante vedere la qualità del lavoro prodotto dal settore del licensing ed è stato incredibile poter celebrare questi successi insieme e di persona“, ha dichiarato Maura Regan, Presidente di Licensing International. “I Licensing International Excellence Awards sono una testimonianza del potere dei brand e del potere delle licenze di lanciare prodotti e programmi con un fascino destinato a durare nel tempo“.
Ecco i vincitori dei Licensing International Excellence Awards 2022:
BEST LICENSED PRODUCTS
Apparel or Accessory for a Corporate Brand – BMW M Motorsport line by Puma
Apparel or Accessory for an Entertainment Property – The Legend of Zelda line by BlackMilk
Appliances, Housewares, Electronics for a Corporate Brand – Xbox fridge by Ukonic
Appliances, Housewares, Electronics for an Entertainment Property – Sesame Street collaboration by Tonies
Digital: Apps, Software, Video Games, NFTs – Forever 21 Shop City experience by Virtual Brand Group
Food or Beverage for a Corporate Brand – Louvre ice cream by Häagen-Dazs
Food or Beverage for an Entertainment Property – Harry Potter mooncakes by Awfully Chocolate
Health and Beauty Aids – Friends bath & beauty line by Mad Beauty
Home Décor – LEGO wooden home décor by Room Copenhagen
Publishing, Social Expression – The Beatles advent calendar by Eaglemoss
Toys, Games, Novelties (ages 0-8) – Batman Batcave playset by Spin Master
Toys, Games, Novelties (ages 8+) – adidas Originals Superstar model by LEGO
BEST LICENSED BRANDS
Corporate Brand – BMW by BMW Group
Entertainment, Character, Toy Brand (Animated) – CoComelon by Moonbug Entertainment
Food, Beverage, Restaurant – Coca-Cola, Hi-C & Sprite by The Coca-Cola Company
Lifestyle: Art, Design, Celebrity, Fashion – Amy Winehouse by MDR Brand Management
Live Action Entertainment – Ghostbusters by Sony Pictures
Museum, Art, Design – V&A by The Victoria and Albert Museum
Sports, Collegiate – Formula 1 by CAA Global
OTHER AWARDS
Best Licensing Agency – Beanstalk
Best Licensed Collaboration – The Simpsons x Balenciaga
Best Licensed Promotion – Rovio & Born Licensing for GEICO’s “Angry Bird Problem?”
Best Location-Based Entertainment – Monopoly Lifesized by Gamepath Entertainment
Best Retailer (Corporate, Lifestyle, Fashion, Sports Initiative) – BoxLunch for McDonald’s
Best Retailer (Entertainment, Character Brand) – Bloomingdale’s for Space Jam: A New Legacy
