Las Vegas Licensing Expo 2015 highlights
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Las Vegas Licensing Expo 2015 highlights:
• 460 aziende espositrici, tra cui 150 nuovi espositori
• 16.150 professionisti del Licensing presenti, con un incremento del 3% rispetto al 2014
• aumento del 6,6% di presenze estere: aumento del 31% da Australia; del 30% dal Brasile; del 12% dalla Cina; forte presenza da Canada, Giappone, Messico, Regno Unito
• aumento del 15% di retailer buyers ed executives
• lancio del Licensing Digital Media, con oltre 400 persone presenti
• 27% di crescita di presenza media: 52 giornalisti presenti, tra cui le testate Wall Street Journal, ABC, Fox News e Telemundo.
Il meglio del Licensing è stato premiato con l’assegnazione dei LIMA International Awards.
Frozen di Disney ha ottenuto l’award più ambito come Overall Best Licensed Program dell’anno insieme a quello nella categoria Best Film, Television or Entertainment (Animated) Program.
Inoltre Kohl’s Department Stores è stato nominato Retailer of the Year proprio per la property Frozen.
‘Siamo lieti di riconoscere l’enorme impatto che tutti i vincitori degli International Licensing Awards hanno esercitato sul mercato, tra cui in particolare Frozen, grandissimo successo 2014 – ha dichiarato Charles Riotto, presidente di LIMA – Questi risultati sottolineano l’alto livello delle iniziative di licensing raggiunto oggi.”
Ecco la lista completa dei vincitori:
• Celebrity or Music Program – One Direction, Modest Management/Global Merchandising Services Ltd.
• Character or Toy Brand Program – My Little Pony, Hasbro
• Character or Toy Brand Licensee: Hard Goods – LAFOOD, Sesame Street healthy food
• Character or Toy Brand Licensee: Soft Goods – Under Armour, Captain America collection
• Corporate Brand Program – HGTV HOME, Scripps Networks/Beanstalk
• Corporate Brand Licensee – Reynolds Consumer Products/Hefty Brand, Arm & Hammer/ Hefty Ultimate waste bags
• Digital Program – Minecraft, Mojang
• Digital Licensee – Jazwares, LLC, Minecraft Overworld Series #2 Toys
• Film, Television, or Entertainment (Animated) Program: Disney’s Frozen, The Walt Disney Company/Disney Consumer Products
• Film, Television, or Entertainment (Animated) Licensee: Hard Goods – (tie) JAKKS Pacific, Disney’s Frozen/Snow Glow Elsa doll; Playmates Toys, Teenage Mutant Ninja Turtles product line
• Film, Television, or Entertainment (Animated) Licensee: Soft Goods – Havaianas, Despicable Me flip flops
• Film, Television, or Entertainment (Live Action) Program – Downton Abbey, NBCUniversal International Television Production/Knockout Licensing
• Film, Television, or Entertainment (Live Action) Licensee: Hard Goods – Lovehoney, Fifty Shades of Grey: Official Pleasure Collection
• Film, Television, or Entertainment (Live Action) Licensee: Soft Goods – Accessory Innovations, Star Wars R2D2 light-up & voice-activated backpack
• Licensed Promotion – AMC The Walking Dead “Carnage Asada” Slim Jim Beef Sticks, AMC/Striker Entertainment
• Lifestyle: Art, Design or Fashion Program – The Very Hungry Caterpillar/The World of Eric Carle, Eric Carle Studio/The Joester Loria Group
• Lifestyle: Art, Design or Fashion Licensee – Samick Musical Instrument Co. Ltd., Paul Frank musical instruments line
• Location-Based or Experiential Initiative – The Wizarding World of Harry Potter, Warner Bros. Consumer Products
• Retailer – Kohl’s Department Stores, Disney’s Frozen
• Sports or Sports-Themed Entertainment Program – World Cup, FIFA
• Sports or Sports-Themed Entertainment Licensee – ISC Sports Pty Ltd., National Rugby League and Marvel Heroes jerseys
• Overall Best Licensed Program – Disney’s Frozen, The Walt Disney Company/Disney Consumer Products
