Licensing Italia was established in early 2007 with the aim of immediately becoming a reference point for all Italian companies interested in exploring the opportunities offered by the licensing industry and understanding the fundamental rules for implementing successful licensing programs in Italy and abroad.
In the early 2000s, the licensing sector in Italy, and more generally in Europe, was still very underdeveloped, making it quite difficult for Italian companies to access relevant information about licensors and available licenses.
“When I was entrusted with the responsibilities of the Licensing Dept. at the Ferrero Group in 1999, I had no idea how challenging it would be to carry out my work,” recalls Roberta Nebbia, former Ferrero executive and founder of Licensing Italia. “The information and research available were scarce and exclusively focused on English-speaking markets. The only truly relevant industry trade show was held in June at the Jacob Javits Center in New York. Brand Licensing at Earls Court in London would only be inaugurated in 2003 and in a significantly smaller form compared to today. Identifying and negotiating the right license was a real challenge.”
Licensing Italia began its journey by launching the licensingitalia.it portal in February 2007, the first portal in Europe entirely dedicated to licensing. It quickly became a reference point for licensors, licensing agencies, and, most importantly, for companies looking for accurate information about the licensing sector.
Since its inception, the numbers for licensingitalia.it have steadily grown, mirroring the positive evolution of the licensing sector, which, over the past two decades, has increased from global Retail Sales of USD 94.6 billion in 2003 to USD 350 billion in 2023 (source: Licensing International – Global Licensing Industry Survey 2024).
In 2018, Licensing Italia became an officially registered online publication (Tribunal of Milan, No. 164, 30/05/2018), the only Italian publication dedicated exclusively to the licensing sector, providing daily insights on major industry news in Italy and abroad. At today, Licensing Italia remains the only publication officially registered in Italy.
After 18 years in the market, Licensing Italia is now internationally recognized as a key player in promoting a deep understanding of licensing at all levels and supporting companies aiming to succeed in this sector.
Media KitActivities
The main activities of Licensing Italia are:
Today, Licensing Italia is the leading consultancy firm in Italy specializing in licensing.
The consultancy services cater to both licensees and licensors, covering all types of licenses and operating across all product categories.
The primary goal of our consultancy services is to support licensors and licensees at every stage of the development and implementation of licensing programs, both nationally and internationally.
Through articles, in-depth insights, and exclusive interviews, the licensingitalia.it platform provides daily real-time information on the key events in the national and international market.
The expertise gained by Licensing Italia in market research has led to a partnership with Hubits, the permanent Mondadori Media‘s Research Office.
Thanks to this partnership, Licensing Italia can offer consultancy services to conduct market research not only to analyze the consumer market, but also to evaluate the positioning and success factors of individual brands.
Since 2008, Licensing Italia has been organizing the Licensing Seminars in collaboration with PricewaterhouseCoopers Italy. This is one of the best curated events for exploring key current topics in the licensing industry and a major networking opportunity to get in touch with selected industry professionals.
By involving leading experts and professionals, the Licensing Seminars provide an opportunity to engage directly with market best practices.
Since 2010, Licensing Italia has served as the Representative Office for Italy and Spain for Licensing International, the global industry association headquartered in New York with offices in over 30 countries.
Licensing International‘s mission is primarily to promote networking among members worldwide, spread knowledge around the industry, and support training programs and events to help professionals understand and manage the specific dynamics of the market.
Team
- Marika Zunino - Consulente Marketing
- Alessandro Russo - Consulente Loyalty & Promotion