The services offered by Licensing Italia are tailored to meet the specific needs of each client, with every activity carefully planned and designed to achieve the desired objectives.
💼 Consultancy
We offer consultancy services to Licensees and Licensors. Our support is specifically designed to:
- accompany companies during the scouting phase of a property
- support during the negotiation of the licensing agreement
- identification of categories and global territories globally for the brand's licensing development.
“Over the past 18 years, we have provided licensing consultancy to companies operating in every industry” explains Roberta Nebbia, founder of Licensing Italia. “We can support our clients at every stage of the development and implementation of their licensing programs."
📈 Market research
Licensing Italia organizes Licensing Meetings for licensors via the GoTo Webinar platform, managing the entire organizational and communication process. *"The organization of Licensing Meetings is a highly appreciated service by our clients,"* explains Federica Pazzano. "It allows direct contact with a large number of licensees, offering a detailed presentation of the latest updates on available licenses."
The Licensing Meeting plays a crucial role in the license selection process for licensees. This is why it is so important for licensors: in an extremely dynamic market, the ability to provide updates on the latest trends and available licenses is critical for success.
📅 Licensing Meeting
Licensing Italia offers Licensors the organization of Licensing Meetings through the GoTo Webinar platform, managing the entire organizational and communication process. "The organization of Licensing Meetings is a highly appreciated service by our clients," explains Federica Pazzano. "It allows direct engagement with a large number of licensees to provide an in-depth presentation of the latest updates on available licenses."
The Licensing Meeting is a key moment in the license selection process for Licensees. For this reason, it is equally important for Licensors, as staying updated on the latest developments and available licenses is crucial for success in a highly dynamic market.
🌐 Advertising
Licensing Italia is the publisher of the only registered Italian publication dedicated to licensing.
Licensingitalia.it has been online since 2007 and is now the go-to platform for all licensing professionals, providing daily updates on the industry's main news and numerous expert insights.
The advertising spaces on Licensingitalia.it are designed to maximize visibility and the effectiveness of B2B communication.
Google positioning and SEO activities also ensure advertisers a high return on investment.
📬 Newsletter Advertising
Licensing Italia's monthly newsletter is one of the most effective tools for sharing key industry insights with a highly targeted database of licensing professionals
Licensing Italia offers advertising spaces within its newsletter to maximize communication impact
🤝 Membership
Licensing Italia serves as the Representative Office of Licensing International in Italy, focusing on networking and training activities
Joining Licensing International, the global licensing association headquartered in New York with offices worldwide, provides numerous benefits and access to an international network
