Licensing Seminars

Since 2008, Licensing Seminars have been one of the most important events for exploring emerging topics in the licensing industry. Organized by Licensing Italia in collaboration with PwC Italia, these seminars are aimed at companies, public entities, and professionals interested in exploring the commercial and communication potential offered by licensing, as well as how to structure a licensing strategy aligned with business objectives.

These in-person events take place at PwC Italia’s Milan headquarters and feature prominent professionals from the licensing, marketing, and communication industries as speakers.

Over the years, Licensing Seminars have hosted representatives from major companies, including ADIDAS, Artsana S.p.A., Automobili Lamborghini S.p.A., BIC Worldwide, Blumarine, Briko, Casa Buonarroti, Costa Crociere, CPLG, Daniele di Montezemolo, Difesa Servizi S.p.A, Ducati Motor Holding SpA, Disney Consumer Products, Elastic Rights, Fiat Chrysler Automobiles Italy, Fondazione Nazionale Collodi, Franco Cosimo Panini, HEAD Sport, Jack Ottanio, Juventus Football Club, L’Oréal Italia, Mediaset, Mirabello Carrara (Caleffi Group), Moleskine, Mondadori, Moon Boot, MAXXI, National Geographic, Original Marines, Paramount Consumer Products, Pernigotti, Pininfarina Extra, Politecnico di Milano, Rai, Rainbow, Sanrio, Swatch Art Peace Hotel, Total Licensing, Trussardi, Turner Broadcasting System, Ugo Nespolo, Universal Music, La Sapienza University of Rome, Van Gogh Museum, Venchi, Victoria Licensing & Marketing, Walcor, Warner Bros. Discovery, and many more.

The next Licensing Seminars event will be held on Wednesday, April 9, 2025, at PwC Italia, Piazza Tre Torri, 2, Milan.