“Over the past 18 years, we have provided licensing consultancy to numerous companies—small, medium, and large—operating in virtually every industry” explains Roberta Nebbia, founder of Licensing Italia. “We can support our clients at every stage of the development and implementation of licensing programs: from the initial analysis of objectives to, when required, royalty reporting. Our consultancy services aim to maximize the effectiveness and outcomes of licensing activities, whether licensing-in or licensing-out.”
Every consultancy project is carefully planned and designed to address the client’s specific needs, leveraging the results of numerous market studies regularly conducted by Licensing Italia.
Consultancy for Licensees
For Licensees, the consultancy primarily focuses on:
- Analyzing objectives,
- Scouting the right license to achieve those objectives,
- Analyzing market research,
- Providing support during Licensing Agreement negotiations.
Consultancy for Licensors
For Licensors, consultancy activities mainly involve:
- Analyzing the brand’s values,
- Defining the brand’s potential in terms of licensing,
- Identifying priority product categories and markets,
- Providing support in defining the licensing strategy,
- Verifying the brand’s trademark registration classes,
- Selecting licensing agencies to manage the brand internationally.
International Collaborations and Network
In its consultancy activities, Licensing Italia is occasionally supported by highly qualified partners who can provide essential contributions on specific topics such as: law firms specializing in IP, auditing companies, market research institutes, law firms specializing in art, graphic design studios specializing in developing style guides or editorial projects.
An important aspect is Licensing Italia’s ability to operate effectively in foreign markets, thanks to its affiliation with Licensing International, of which it has been the Italian Representative Office since 2010. Licensing International’s network, with over 1,200 members and offices in over 30 countries, provides access to an international network of contacts, which can be invaluable when looking to develop licensing programs abroad.
“We have been providing continuous licensing consultancy to some companies for over 15 years, but on average, our consultancy lasts a couple of years, the time needed to build the licensing project” – adds Roberta Nebbia. “Frequently, our consultancy aims to support the internal staff of our clients for a period, to train resources who will then follow licensing activities autonomously”
The main consultancy areas related to the development and implementation of licensing activities are: Marketing and Communication, Scouting, Negotiation, Market Research, Brand Assurance, Creative Development, Product Development, Legal and Administrative Assistance.
If you’re interested in our licensing consultancy service, or if you’d like more information, please fill out the form or contact us at info@licensingitalia.it
