Juventus Football Club

The Juventus style guide is inspired by three key assets of the new Juventus identity: logos, colors, and typography.

It is all about contrast of dark and light. Bold graphics are combined with geometric elements that reflect the new uncompromised Juventus identity. Colors are also integrated to enrich the black and white palette and represent different facets of the Juventus world.

The licensing rights are managed in Italy by Juventus Football Club.