Booster Milano expands the portfolio and intercepts the K-Pop phenomenon: acquired the management of the K-POP IDOL property of IMC Toys.
K-Pop is confirmed as one of the most influential global cultural phenomena of recent years, capable of activating transversal fandoms, highly engaged and with a strong propensity to participate and purchase.
K-POP IDOL by IMC Toys fits into this scenario with a clear positioning: bringing the aesthetics and energy of K-Pop into a product system designed for the Alpha Generation, which combines play, personal expression and aspiration. Each Idol – Mina, Nari and Yuni – represents a style and a distinctive visual and narrative identity, encouraging personal expression and promoting engagement and collectibility, key elements to build continuity of consumption and relevance over time.
The project starts from the toy but is structured to evolve into a larger ecosystem, integrating product, content and experiential touchpoints.
In support of the brand, IMC Toys has prepared a marketing plan that includes TV campaigns, digital activities, influencer marketing and original video and music content, essential to feed the relevance of the brand and the dialogue with the community over time.
In a panorama in which brands increasingly compete in the field of cultural relevance, K-POP IDOL represents a concrete opportunity to intercept an already consolidated global imaginary and translate it into product and licensing projects.
LicenzianteBooster Milano
