Introduced for the first time by the Recording Industry Association of America in 1985, and then adopted by the British Photographic Industry in 2011, Parental Advisory was born as a warning label to be placed on CDs with the intention of alerting parents to content deemed violent or explicit for teenagers
Today Parental Advisory, is no longer a simple warning, but has become a real symbol of rebellion for the younger generation.
A lifestyle brand that has inspired numerous fashion collaborations such as the one with H&M, Forever 21, Primark, Urban Outfitters and Italian Brands, and has conquered national and international stars such as J-Ax, Beyoncè, Rihanna and the Kardashian sisters.
