Parental Advisory

Introduced for the first time by the Recording Industry Association of America in 1985, and then adopted by the British Photographic Industry in 2011, Parental Advisory was born as a warning label to be placed on CDs with the intention of alerting parents to content deemed violent or explicit for teenagers

Today Parental Advisory, is no longer a simple warning, but has become a real symbol of rebellion for the younger generation.

A lifestyle brand that has inspired numerous fashion collaborations such as the one with H&M, Forever 21, Primark, Urban Outfitters and Italian Brands, and has conquered national and international stars such as J-Ax, Beyoncè, Rihanna and the Kardashian sisters.