Pompompurin is one of Sanrio’s most beloved characters and the winner of the 2025 Sanrio Character Ranking, the brand’s annual popularity poll. He’s already featured in numerous fashion collaborations across apparel, accessories, stationery, and toys.
This cheerful Golden Retriever is a warm-hearted puppy who dreams of growing up to be a big dog, just like his mom and dad! He loves taking naps and going on walks with his best friend, Muffin.
Versatile, multi-target, and gender-neutral, Pompompurin will celebrate his 30th anniversary in 2026. To mark this important milestone, a wide range of global collaborations and special initiatives will launch, making this a key moment in the career of Sanrio’s lovable golden retriever.
Licenziante
Starbright Licensing
Starbright Licensing is a leading licensing agency in Italy and Europe, specialized in strategic brand and entertainment licensing. With over ten years of experience in licensing management, Starbright Licensing helps brands and companies identify high-potential licensing opportunities by anticipating market trends and consumer demands across multiple industries. The agency supports Licensors in expanding brand visibility and […]
