Popeye the sailor is par excellence. He accompanied the growth generations and his adventures are recognized throughout the world.

It’s not a superhero, is a man of flesh and bone, with the virtues and defects of a mere mortal, but with an extraordinary strength of character, so much so that ‘”spinach effect” that helps him to overcome the difficulties is actually a viaticum which allows it to release its innate strength when faced with injustice. Popeye is a champion for excellence.


Premium S.r.l.

Premium was founded in 1973 by Giancarlo Fregnani who had a big experience in promotions and consumer, for which he created promotional campaign today considered "historical". Among founders of the I...
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