Popeye the sailor is par excellence. He accompanied the growth generations and his adventures are recognized throughout the world.
It’s not a superhero, is a man of flesh and bone, with the virtues and defects of a mere mortal, but with an extraordinary strength of character, so much so that ‘”spinach effect” that helps him to overcome the difficulties is actually a viaticum which allows it to release its innate strength when faced with injustice. Popeye is a champion for excellence.
LicenziantePremium S.r.l.
Premium was founded in 1973 by Giancarlo Fregnani who had a big experience in promotions and consumer, for which he created promotional campaign today considered “historical”. Among founders of the Italian licensing industry, Premium s.r.l. was the first to speak licensing in Italy, starting with Warner Bros. and DC Comics characters, Mattel’s brands, MGM and […]
