Disney Consumer Products (DCP) is the division of The Walt Disney Company that extends the Disney brand to merchandise across categories like Toys, Fashion, Food, Health & Beauty, Home, Stationery, and Publishing.
DCP’s origins date back to 1929, when Walt Disney licensed Mickey Mouse’s image for a children’s writing board. In 1932, Kay Kamen took charge of what would become Disney Licensing, setting the standard for character licensing in entertainment. Today, Disney is the world’s largest licensor.
Over the years, DCP shifted from a licensing-focused business model to emphasize innovation, creativity, and product quality while fostering strong relationships with key retail partners.
DCP develops products inspired by hit franchises from Disney, Pixar, Marvel, and LucasFilm, including Mickey & Friends, Princesses, Frozen, Avengers, and Star Wars.
