Fashion brand Anti Social Social Club (ASSC) and tire manufacturer Goodyear have partnered once again, in a deal facilitated by IMG Licensing, to bring a limited-edition capsule collection to its consumer bases.
Following their successful collaboration back in October 2024, the duo once again paid homage to the Goodyear Blimp’s iconic status and lasting legacy while launching bold new designs that are a tribute to the adrenaline, grit, and timeless culture of motorsports. This new collection fuses ASSC’s signature irreverent attitude with Goodyear’s century-long reputation of performance and innovation on the track.
Key collection highlights include:
- “Catch the Feeling” Tops: features tees, hoodies and a racing jacket that incorporate a graphic of being in the driver’s seat of a single-seater racing car, along with a grid of country flags representing a selection of nations that hosted international races where Goodyear has competed.
- “High Performance” Tops: features tees and hoodies that incorporate the Goodyear Blimp alongside traditional ASSC logo graphics.
- “Wet Tire” Tee: features tee with a racing tire design on the front and both brand names on the back in tread-like form.
- “Sparks” Tops: features tees and hoodies that have a high-performance single-seater race car graphic generating sparks from the rear. “Goodyear Racing / Goodyear Eagle / Super High / Performance Tire / Developed By / Goodyear Racing / Technology / Worldwide” is superimposed onto the classic ASSC logo.
- “Eagle” Tops and Accessories: features a button up and swim trunks that utilize Goodyear graphics and ASSC slogans all over the pieces, including multiple iconic shots of the Goodyear Blimp and various images of racing tires.
- Podium Cap: includes Goodyear branding on the cap alongside an ASSC logo with the Goodyear Blimp on the side panel and wreaths on the brim to channel the classic prestige and excitement of historic motorsport podiums.
- Accessories: accessories in this collection include a racing Zippo lighter with dual branding on both sides, a keychain with international flags, an ashtray and racing gloves.
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