At the launch of Spielwarenmesse Digital: Announcement of ToyAward winners
Events Toy
As an important quality seal, the ToyAward from Spielwarenmesse enjoys a special prominence in the international toy industry
At the opening of Spielwarenmesse Digital, this yearâs prize winners were announced. In the PreSchool category, the winner was the âEmergency Doctorâs Backpackâ from Legler. Hutter Trade GmbH & Co. KG & DUJARDIN took the award in the SchoolKids category with âFabulus Elexusâ. Meanwhile, âechoes â the Audio Mystery Gameâ from Ravensburger was the winner for Teenager & Adults, and OPPI claimed first place in the Startup category with âPiksâ. âAnimal Friendsâ from Fischertechnik took first prize in the new Sustainability category. There were no nominees, and hence no winners, in the Baby & Infant group this year.
All of the award-winning innovations were selected, by a jury of international industry representatives, for their prospect for retail success, play fun, safety, originality, comprehensibility of the product concept, and workmanship & quality. An overview of all nominees and winners is available in the ToyAward Special Area on Spielwarenmesse Digital.
Category PreSchool (3-6 years)
Emergency Doctorâs Backpack, Legler
The âEmergency Doctorâs Backpackâ from Legler is a modern interpretation of the classic toy doctorâs bag. Inside the high quality rucksack are a number of authentic-looking tools for simulating mobile emergency care â from bandages and a stethoscope to a blood pressure monitor and a mini-defibrillator. The jury of experts was impressed by the design of the medical kit: âThe modern representation of the tools and their largely softwood construction are especially worthy of comment.â
Category SchoolKids (6-10 years)
Fabulus Elexus, Hutter Trade GmbH & Co. KG & DUJARDIN
The secrets of chemistry are enchantingly packaged in the âFabulus Elexusâ set from Hutter Trade GmbH & Co. KG & DUJARDIN. Using the Book of Magical Elixirs, young magicians can conjure up various potions from snail slime and elvesâ blood. Nor has the learning factor been neglected â before doing anything else, all the vials must first be labelled, and in doing so, children learn about the composition of the ingredients and what they do. âThe kit has a big play-enjoyment factor and introduces chemistry to children in a fun way,â was the approving comment of the jurors.
Category Teenager & Adults (10 years and older)
echoes â The Audio Mystery Game, Ravensburger
In âechoesâ by Ravensburger, mysterious cases have to be solved with the aid of audio sequences. First, the playing cards are scanned with an app. Using the audio hints that are then played back, the investigators work out how, and in what order, three cards need to be combined in order to reconstruct the sequence of events. In the view of the jury, âThis audio game is ideal for the podcast era, and its aural hints will train playersâ concentration.â
Category Startup
Piks, OPPI
OPPI has rethought the world of building bricks. âPiksâ is an innovative set of wooden elements and conical soft rubber blocks, in different colours depending on their height. Their rounded tips create novel challenges for structural design. The instructions for reproducing the different illustrated designs are colour-coded according to difficulty. The jury praised the way that âThis toy construction kit trains childrenâs motor skills and concentration in equal measure.â
Category Sustainability
Animal Friends, Fischertechnik
In âAnimal Friendsâ, Fischertechnik has launched a building kit from raw materials that are 50% renewable. Various creatures can be constructed from the kit. Particularly striking are the vivid and abstract colours of the exceptionally stable and versatile models. âIn terms of sustainability, this innovation from Fischertechnik, a well-known manufacturing brand, is sending an important message to the industry,â commented the expert jury.
More information on the jury and the winners from previous years can be found on the website www.toyaward.com.
