Beyond Closet and Sesame Workshop launch co-branded Sesame Street apparel and accessories
Top Korean designer Taeyong Ko’s Beyond Closet has partnered with Sesame Workshop, the non-profit media organization behind Sesame Street, for a new line of co-branded apparel and accessories, in a deal brokered by IMG.
A selection of Beyond Closet’s new 35-piece AW19 collection are Sesame Street-branded, with t-shirts, shirts, sweatshirts, shorts and sweatpants featuring characters, logos and patterns inspired by the iconic brand.
The range was unveiled at Seoul Fashion Week where celebrities including Park Si-Yeon, Ji Sook and Go Sung-Min sat in the front row.
“We are thrilled to collaborate with Beyond Closet as they re-interpret our feathered and furry characters in their own creative style,” said Will DePippo, Director, Asia Pacific, Sesame Workshop. He added, “As we celebrate our 50th anniversary, we’re able to offer fans fun, unique ways to enjoy Sesame Street.”
Taeyong Ko, Designer of Beyond Closet said: “We have created witty graphic designs by combining our own signature features with Sesame Street’s brand identity, which is one of the most well-known TV shows in American history. This is a great example of reinterpreting the ‘Kidult look’ in this special capsule collection. This is just the first step of a global collaboration with Sesame Street and Beyond Closet, with the support of IMG.”
Miki Yamamoto, Senior Vice President of Licensing, IMG commented: “We are delighted with the collaboration between Sesame Street and Beyond Closet. With Beyond Closet celebrating their 10-year anniversary last year, this powerful Korean fashion brand has developed a global fan base tapping into territories worldwide. Sesame Street is such a fun, iconic brand and with Beyond Closet having such a strong celebrity following in Asia, we have no doubt that this collection will be hugely popular.”
Beyond Closet’s full AW19 collection featuring t-shirts, knitwear, sweatshirts, mobile phone cases, bags and more, is available now from the Beyond Closet store in Dongdaemun’s Doota Mall and official online store, as well as online at Musinsa.
IMG is the global licensing representative for Beyond Closet, and the licensing representative for Sesame Street in Asia.