Brand Licensing Europe joins forces with Licensing International to launch Licensing U education programme
Events
Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe: a one-stop-shop education programme about the $292bn licensing industry for newcomers and experienced professionals.
Licensing U will take on a fully virtual format with the content being available to view on demand for three months from 22 November 2021 allowing delegates to engage with and return to the content at a time that best suits them. Early bird discounts are available from now until 8 October.
The content, which has proved to be a popular staple of Licensing Expoâs programme over the past few years, will bring the same three tracks to its UK debut in November, offering insight into the topics and trends impacting the brand licensing universe. Topics range from the âBasics of international licensingâ and âWhat you need to know about royalty ratesâ, to âWorking with agents and consultantsâ.
The three content tracks are:
1. Basics of Licensing: Designed for licensing newcomers and those interested in learning more about the industry, Licensing Uâs âBasicsâ track offers an introduction to how the licensing business works, contracts and other legal basics, royalty rates, style guides, retail development and more.
2. Spotlights: Licensing professionals are invited to take a deeper dive into key industry segments with Licensing Uâs âSpotlightsâ. The sessions will focus on specific areas such as art and design, corporate brands, celebrities and influencers, sports, entertainment, collaborations, and location-based entertainment.
3. Tactics and Strategies: Aimed at the more seasoned licensing professionals, Licensing U’s âTactics and Strategiesâ track features more advanced sessions and will tackle some of the latest topics and trends impacting todayâs licensing industry, including eSports, NFTs and more.
Anna Knight, VP of Licensing, Informa Markets, added, âIt is always a pleasure to partner with Licensing International and we are thrilled to bring Licensing U to European delegates this November. It is such a distinctive time for our industry when continued education is paramount, providing much-needed refresher courses for practiced professionals and serving as a gateway into the exciting world of licensing for those starting their journey.â
Maura Regan, President, Licensing International, said, âLicensing U has been the content cornerstone of Licensing Expo and we are excited to bring this programming to BLE. Relevant, timely information sessions combined with recognised industry leaders offer resources to help licensing professionals at all levels of their careers. Licensing U is a trusted resource designed to serve the licensing industry.â
Attendees can take advantage of the early bird discount by booking before 8 October. Licensing International members benefit from an additional 10% discount.