Brand Licensing Europe launches annual Country Spotlight initiative starting with France for BLE 2022
Brand Licensing Europe (BLE), in partnership with industry association Licensing International, is launching an annual Country Spotlight initiative to highlight a different European territory at the event each year
As Europe’s leading event for licensing and brand extension, BLE attracts exhibitors and attendees from more than 30 European countries and the Country Spotlight initiative enables a spotlight to be placed on each of these markets by bringing to the forefront their latest brands, trends and IPs.
BLE 22 takes place from 20-22 September 2022 at ExCeL London and free visitor registration is open now.
The initiative will start with a focus on France, where the licensing market in 2021 was valued at $6.7bn, an increase of 2.6 per cent *. The focus will include an overview of the French market, delivered by Licensing International ahead of the event, in-depth previews of French brands, licensees and retailers participating at BLE, in-person networking at the French-themed Opening Night Party and the chance to meet with many exhibiting French brands and agents including:
- Tour de France & Dakar
- Alpha Group
- Bandai Namco Europe
- Carbon 12.011 Licensing
- Cyber Group Studios
- Dreamcatcher Licensing
- French Football Federation
- Gallimard Jeunesse
- Le Petit Prince Licensing
- Mediawan Kids & Family
- Play Connection
- Princess Sam
- Sophie La Girafe
- TF1 Licensing
- TOEI Animation
- Xilam Animation
“We’re delighted to partner with Licensing International on this new Country Spotlight initiative. As the only pan-European licensing event, we have seen exponential growth in the number of exhibiting brands and attendees within Europe over the past six years, and we’d like to celebrate this growth with an annual spotlight on a different European territory,” said Anna Knight, SVP Licensing at Informa Markets. “France is the perfect place to start, given our longstanding relationship with Licensing International France and our in-region plans for 2023.”
Florence Ayem and Laurent Taieb, co-presidents Licensing International France, added: “We are thrilled to have France as the first territory to be promoted during BLE. This is a tremendous recognition of the excellence of the French licensing industry and a major showcase for all our members exhibiting at BLE. This will also be a great opportunity to kickstart our 2023 new event: The France Licensing Day and Awards.”
Attendees will also be invited to a drinks’ reception hosted by BLE and Licensing International France at the Motul Cafe on Tuesday 20 September at 4.30pm, to officially launch France Licensing Day which takes place on the 9 March 2023 in Paris. Those wishing to find out more about France Licensing Day can register their interest by clicking here.