Brand & Lifestyle Licensing Awards 2022: The finalists

The finalists in the Product, Property and Retail categories for the Brand & Lifestyle Licensing Awards 2022 have officially been unveiled

The B&LLAs attracted a strong number of entries, from companies large and small. Each and every entry was judged by a panel that comprised of retail buyers from right across the spectrum, including Selfridges, TJ Morris, The Entertainer, The Very Group, Asda, Liberty London, TruffleShuffle,, Matalan, Tesco, Waterstones, John Lewis, BM Stores, Morrisons and Moonpig among others.

Our judges were certainly faced with a tricky task when it came to choosing this year’s finalists; the quality of entries was superb and we have ended up with an absolutely stellar shortlist,” commented Ian Hyder, ceo of Max Publishing, which owns and organises the B&LLAs. “The brand and lifestyle licensing industry is going from strength to strength and we cannot wait to celebrate with everyone on the 27th April.”

The winners will be crowned in a glittering afternoon ceremony on Wednesday 27th April at the Hilton Park Lane, London. For tickets, please visit:

Here are the finalists…



Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

Coca-Cola Gel-Quantum 90 Footwear from Asics

Farah Smart Watch from Peers Hardy

Jelly Belly Sneakers from Reebok

Joules Luggage from Pelham Group

Joules Optical Eyewear from Mondottica

Osprey London Footwear from 33 Joints

Penn Footwear from Vans

Royal Airforce Red Arrows Chronomat Watch from Breitling

V&A Alice in Wonderland Bag Collection from Olympia Le-Tan


Best Brand Licensed Food or Beverage Product or Range

Del Monte Frozen Fruit Range from Iceland

English Heritage Potato Crisps from Made for Drink

Gordon Ramsay Italian Collection from Benchmark Drinks

Guinness & Smoky Steak Slice from Ginsters

Harry Ramsden’s Frozen Range from Iceland

Hershey’s Cookies ‘n’ Creme Frozen Desserts and Cup Cakes from Iceland

Hotel Chocolat x MyProtein Layered Bars from The Hut Group

Slush Puppie Confectionery and Freezables Range from Rose Marketing

TfL The Spirit of the Underground Single Malt Whisky Collection from Bimber Distillery

TGI Fridays Frozen Appetizers and Desserts from Iceland


Best Brand Licensed Health & Beauty Product or Range

Alice Scott Health and Beauty Gift Range for Tesco from H&A

Amy Winehouse Frankly Amy Beauty Box from Illamasqua

Chupa Chups Personal Care Range for Boots from Corsair

Hawaiian Tropic Pearlescent Fragrance Mists from Designer Parfums

Kellogg’s Lip Balms from CrackerJack

RHS Home Grown Range from Heathcote & Ivory

Sara Miller Underwater Spa Collection from Heathcote & Ivory

Superdry Gifting Collections for Superdrug from SLG Brands

Van Gogh Museum Sunflower Pop from Floral Street Fragrances


Best Brand Licensed Adult Apparel Product or Range

Amnesia Ibiza for ASOS from Poetic Brands

Charlotte Posner Collection from Never Fully Dressed

Haribo Collection from Puma

Morris & Co. Apparel Collection from Next

Natural History Museum The Epic Dinosaur Collection from Desmond & Dempsey

Playboy x Tezenis Collection from Calzedonia

RHS Collection from Oasis

Scion Living Apparel and Nightwear from Next

Smiley SS21 Collection from Ellesse


Best Brand Licensed Gifting Product or Range

Battersea Pop Up Cards from Cardology

Bouffants and Broken Hearts by Kendra Dandy Gifting Collection for Boots from SLG Brands

Frida Kahlo Homeware Accessories from Sass & Belle

Heinz Gift Range from Kimm & Miller

Hershey’s Gift Range from Kimm & Miller

Joules Crafting Range from A2V

National Gallery Delicious Art Range for Boots from IG Designs

National Trust Explore & Treasure from Toasted Crumpet

Sara Miller Orchard Gift Collection from Portico Designs

Sophie la Girafe Crochet Baby Collection Kits from Stitch & Story


Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range

Eleanor Bowmer Collection from Captivate Brands

Emma Bridgewater Rainbow Toast Collection from Elite

Joules Country Cottage Collection from Pure Tabletop

House Beautiful Islington and Camberwell Kitchens from Homebase

House Beautiful Tableware Collection from Homebase

Laura Ashley Collection from Blueprint Collectables

Meg Hawkins Tableware from Widdop and Co

Morris & Co. Tea Collection from Spode

Sara Miller Orchard Collection from Elite

V&A Reflect Series from Richard Brendon


Best Brand Licensed Children’s Product or Range

Barbie Kidswear Collection from River Island

Laura Ashley Childrenswear Range from Next

National Geographic Ultimate Dig Kits from Bandai

Natural History Museum Childrenswear Collection for John Lewis from Bro Global Group

Natural History Museum Dinosaur Childrenswear Collection from Marks and Spencer

Nerf Collection for Tesco from Blues Clothing

RHS Collection from George@Asda

Team GB Scooters and Helmets from Microscooter

TfL London Underground Electric Train Set from The London Toy Company


Best Brand Licensed Electrical &/or DIY Products or Range

Braun Pulse Oximeter from Helen of Troy

Coca-Cola The Unity Collection from Casetify

Goodyear Dash Cam from Avron

Goodyear Digital Compressor from ABC Parts

National Trust Lighting Collection from Anglepoise

Royal Observatory Greenwich Firstscope 76 from Celestron

Tetris Tetrimino Waffle Maker from Fizz Creations


Best Brand Licensed Home Decor Product or Range

Good Housekeeping Sofa Collection from DFS Trading

Joules SS 21 Collection from Bedeck

Lego Wooden Collection from Nordic Houseware Group

Mrs Hinch Homewares from Tesco

National Trust Tile Collection from Sarsen Stone Group

RHS Decoupage Papers Collection from Annie Sloan Interiors

Sara Miller 2021 Collection from Ashley Wilde Group

Scion Living Collection from Next

V&A Brompton Collection from Sofas and Stuff


Inspired Innovation Brand Licensed Product or Range Award

Battersea Dogs & Cats Home Dog Ice Cream from Jude’s Ice Cream

Bob Marley x AFC Ajax from Adidas

Country Living Outdoor Buildings from Homebase

Eve Sleep CBD Oil from Sana Lifestyle by Sana Life Science

Goodyear G9 E-scooter from Clickerland

Joules Pet Sofas from DFS Trading

National Trust Camping Collection by Vango from AMG Group

Tetris Tetrimino Waffle Maker from Fizz Creations

William Morris at Home Canine Companion Dog Walkers Kit from Heathcote & Ivory


The Sustainability Brand Licensed Product or Range Award

Discovery Animal Planet Magazine from DC Thomson Media

DuraOcean Furniture from LifestyleGarden

Eden Project Canopy Collection from LSA

Eden Project Nespresso Compatible Coffee Pods from Fresh Coffee Shop

Grand Designs Sofas for DFS from DFS Trading

Marine Conservation Society Sea Change 2022 Calendar from Carousel Calendars

Natural History Museum The Epic Dinosaur Collection from Desmond & Dempsey

Van Gogh Museum Sunflower Pop from Floral Street Fragrances

WWF x F&F Kids and Baby Collection from Tesco


Best Fashion Retailer Of Licensed Brands







River Island

Urban Outfitters


Best Department Store or Mixed Retailer Of Licensed Brands



John Lewis



TK Maxx



Best Supermarket Of Licensed Brands









Best Specialist Retailer Of Licensed Brands










Best Licensed Heritage Or Institution Brand

Open to: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that have executed licensing activity (including in the UK) in the period 1 January 2021 to 31 December 2021.

Eden Project

Historic Royal Palaces

Morris & Co

The National Gallery

Natural History Museum

National Trust

Royal Horticultural Society (RHS)

Van Gogh Museum

Victoria and Albert Museum (V&A)


Best Licensed Lifestyle Brand

Open to: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2021 to 31 December 2021.

Country Living



House Beautiful



Team GB

Transport for London (TfL)



Best Licensed Design-led Lifestyle Brand

Open to: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2021 to 31 December 2021.

Alice Scott

Bouffants & Broken Hearts by Kendra Dandy



Laura Ashley

Me to You




Best Licensed Food Or Beverage Brand

Open to: All licensed food, confectionery, beverage, restaurant or eating places brands that executed licensing activity (including in the UK) in the period 1 January 2021 to 31 December 2021.


Chupa Chups




Jelly Belly


Slush Puppie

TGI Fridays


Best Licensed Fashion or Talent Brand

Open to: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that executed licensing activity (including in the UK) in the period 1 January 2021 to 31 December 2021.

Amy Winehouse

Emma Bridgewater

Frida Kahlo


Meg Hawkins

Mrs Hinch

Nadiya Hussain

Sara Miller London


For tables and tickets for the Brand & Lifestyle Licensing Awards 2022, please contact Clare at Createvents on or call 0118 334 0085, or you can reserve and pay online at the Max Publishing Digital Box Office.

You can also follow the B&LLAs on Twitter at @LicensingAwards and #BELLAS22.


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