Brand & Lifestyle Licensing Awards 2022: The Finalists

The finalists in the Product, Property and Retail categories for the Brand & Lifestyle Licensing Awards 2022 have officially been unveiled

The B&LLAs attracted a strong number of entries, from companies large and small. Each and every entry was judged by a panel that comprised of retail buyers from right across the spectrum, including Selfridges, TJ Morris, The Entertainer, The Very Group, Asda, Liberty London, TruffleShuffle,, Matalan, Tesco, Waterstones, John Lewis, BM Stores, Morrisons and Moonpig among others.

“Our judges were certainly faced with a tricky task when it came to choosing this year’s finalists; the quality of entries was superb and we have ended up with an absolutely stellar shortlist,” commented Ian Hyder, ceo of Max Publishing, which owns and organises the B&LLAs. “The brand and lifestyle licensing industry is going from strength to strength and we cannot wait to celebrate with everyone on 27 April.”

The winners will be crowned in a glittering afternoon ceremony on Wednesday 27 April at the Hilton Park Lane, London.

The B&LLAS 2022 Finalists are:


Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

  • Coca-Cola Gel-Quantum 90 Footwear from Asics
  • Farah Smart Watch from Peers Hardy
  • Jelly Belly Sneakers from Reebok
  • Joules Luggage from Pelham Group
  • Joules Optical Eyewear from Monsottica
  • Osprey London Footwear from 33 Joints
  • Penn Footwear from Vans
  • Royal Air Force Red Arrows Chronomat Watch from Breitling
  • V&A Alice in Wonderland Bag Collection from Olympia Le-Tan

Best Brand Licensed Food or Beverage Product or Range

  • Del Monte Frozen Fruit Range from Iceland
  • English Heritage Potato Crisps from Made for Drink
  • Gordon Ramsay Italian Collection from Benchmark Drinks
  • Guinness & Smoky Steak Slice from Ginsters
  • Harry Ramsden’s Frozen Range from Iceland
  • Hershey’s Cookies ‘n’ Crème Frozen Desserts and Cup Cakes from Iceland
  • Hotel Chocolat x MyProtein Layered Bars from The Hut Group
  • Slush Puppie Confectionery and Freezables Range from Rose Marketing
  • TfL The Spirit of the Underground Single Malt Whisky Collection from Bimber Distillery
  • TGI Fridays Frozen Appetizers and Desserts from Iceland

Best Brand Licensed Health & Beauty Product or Range

  • Alice Scott Health and Beauty Gift Range for Tesco from H&A
  • Amy Winehouse Frankly Amy Beauty Box from Illamasqua
  • Chupa Chups Personal Care Range for Boots from Corsair
  • Hawaiian Tropic Pearlescent Fragrance Mists from Designer Parfums
  • Kellogg’s Lip Balms from CrackerJack
  • RHS Home Grown Range from Heathcote & Ivory
  • Sara Miller Underwater Spa Collection from Heathcote & Ivory
  • Superdry Gifting Collections for Superdrug from SLG Brands
  • Van Gogh Museum Sunflower Pop from Floral Street Fragrances

Best Brand Licensed Adult Apparel Product or Range

  • Amnesia Ibiza for ASOS from Poetic Brands
  • Charlotte Posner Collection from Never Fully Dressed
  • Haribo Collection from Puma
  • Morris & Co. Apparel Collection from Next
  • Natural History Museum The Epic Dinosaur Collection from Desmond & Dempsey
  • Playboy x Tezenis Collection from Calzedonia
  • RHS Collection from Oasis
  • Scion Living Apparel and Nightwear from Next
  • Smiley SS21 Collection from Ellesse

Best Brand Licensed Gifting Product or Range

  • Battersea Pop Up Cards from Cardology
  • Bouffants and Broken Hearts by Kendra Dandy Gifting Collection for Boots from SLG Brands
  • Frida Kahlo Homeware Accessories from Sass & Belle
  • Heinz Gift Range from Kimm & Miller
  • Hershey’s Gift Range from Kimm & Miller
  • Joules Crafting Range from Hobbycraft
  • National Gallery Delicious Art Range for Boots from IG Designs
  • National Trust Explore & Treasure from Toasted Crumpet
  • Sara Miller Orchard Gift Collection from Portico Designs
  • Sophie la Girafe Crochet Baby Collection Kits from Stitch & Story

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range

  • Eleanor Bowmer Collection from Captivate Brands
  • Emma Bridgewater Rainbow Toast Collection from Elite
  • Joules Country Cottage Collection from Pure Tabletop
  • House Beautiful Islington and Camberwell Kitchens from Homebase
  • House Beautiful Tableware Collection from Homebase
  • Laura Ashley Collection from Blueprint Collectables
  • Meg Hawkins Tableware from Widdop and Co
  • Morris & Co. Tea Collection from Spode
  • Sara Miller Orchard Collection from Elite
  • V&A Reflect Series from Richard Brendon

Best Brand Licensed Children’s Product or Range

  • Barbie Kidswear Collection from River Island
  • Laura Ashley Childrenswear Range from Next
  • National Geographic Ultimate Dig Kits from Bandai
  • Natural History Museum Childrenswear Collection for John Lewis from Bro Global Group
  • Natural History Museum Dinosaur Childrenswear Collection from Marks and Spencer
  • Nerf Collection for Tesco from Blues Clothing
  • RHS Collection from George@Asda
  • Team GB Scooters and Helmets from Microscooter
  • TfL London Underground Electric Train Set from The London Toy Company

Best Brand Licensed Electrical &/or DIY Products or Range

  • Braun Pulse Oximeter from Helen of Troy
  • Coca-Cola The Unity Collection from Casetify
  • Goodyear Dash Cam from Avron
  • Goodyear Digital Compressor from ABC Parts
  • National Trust Lighting Collection from Anglepoise
  • Royal Observatory Greenwich Firstscope 76 from Celestron
  • Tetris Tetrimino Waffle Maker from Fizz Creations

Best Brand Licensed Home Décor Product or Range

  • Good Housekeeping Sofa Collection from DFS Trading
  • Joules SS 21 Collection from Bedeck
  • LEGO Wooden Collection from Nordic Houseware Group
  • Mrs Hinch Homewares from Tesco
  • National Trust Tile Collection from Sarsen Stone Group
  • RHS Decoupage Papers Collection from Annie Sloan Interiors
  • Sara Miller 2021 Collection from Ashley Wilde Group
  • Scion Living Collection from Next
  • V&A Brompton Collection from Sofas and Stuff

Inspired Innovation Brand Licensed Product or Range Award

  • Battersea Dogs & Cats Home Dog Ice Cream from Jude’s Ice Cream
  • Bob Marley x AFC Ajax from Adidas
  • Country Living Outdoor Buildings from Homebase
  • Eve Sleep CBD Oil from Sana Lifestyle by Sana Life Science
  • Goodyear G9 E-scooter from Clickerland
  • Joules Pet Sofas from DFS Trading
  • Morris & Co Canine Companion Dog Walkers Kit from Heathcote & Ivory
  • National Trust Camping Collection by Vango from AMG Group
  • Tetris Tetrimino Waffle Maker from Fizz Creations

The Sustainability Brand Licensed Product or Range Award

  • Discovery Animal Planet Magazine from DC Thomson Media
  • DuraOcean Furniture from LifestyleGarden
  • Eden Project Canopy Collection from LSA
  • Eden Project Nespresso Compatible Coffee Pods from Fresh Coffee Shop
  • Grand Designs Sofas for DFS from DFS Trading
  • Marine Conservation Society Sea Change 2022 Calendar from Carousel Calendars
  • Natural History Museum The Epic Dinosaur Collection from Desmond & Dempsey
  • Van Gogh Museum Sunflower Pop from Floral Street Fragrances
  • WWF x F&F Kids and Baby Collection from Tesco


Best Fashion Retailer of Licensed Brands

  • ASOS
  • FatFace
  • H&M
  • Missguided
  • Primark
  • Pull&Bear
  • River Island
  • Urban Outfitters
  • Zara

Best Department Store or Mixed Retailer of Licensed Brands

  • Argos
  • B&M
  • John Lewis
  • M&S
  • Next
  • TK Maxx
  • WHSmith

Best Supermarket of Licensed Brands

  • Asda
  • Iceland
  • Morrisons
  • Ocado
  • Sainsbury’s
  • Tesco
  • Waitrose

Best Specialist Retailer of Licensed Brands

  • Boots
  • DFS
  • Dunelm
  • Homebase
  • Lakeland
  • Superdrug
  • Waterstones


Best Licensed Heritage or Institution Brand (Open to: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that have executed licensing activity (including in the UK) in the period 1 January 2021 to 31 December 2021.)

  • Eden Project
  • Historic Royal Palaces
  • Morris & Co
  • The National Gallery
  • Natural History Museum
  • National Trust
  • Royal Horticultural Society (RHS)
  • Van Gogh Museum
  • Victoria and Albert Museum (V&A)

Best Licensed Lifestyle Brand (Open to: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2021 to 31 December 2021.)

  • Country Living
  • Discovery
  • Goodyear
  • House Beautiful
  • NERF
  • Playboy
  • Team GB
  • Transport for London (TfL)
  • Xbox

Best Licensed Design-led Lifestyle Brand (Open to: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2021 to 31 December 2021.)

  • Alice Scott
  • Bouffants & Broken Hearts by Kendra Dandy
  • Emoji
  • Harlequin
  • Laura Ashley
  • Me to You
  • Scion
  • Smiley

Best Licensed Food or Beverage Brand (Open to: All licensed food, confectionery, beverage, restaurant or eating places brands that executed licensing activity (including in the UK) in the period 1 January 2021 to 31 December 2021.)

  • Barratt
  • Chupa Chups
  • Coca-Cola
  • Guinness
  • Hershey’s
  • Jelly Belly
  • Kellogg’s
  • Slush Puppie
  • TGI Fridays

Best Licensed Fashion or Talent Brand (Open to: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that executed licensing activity (including in the UK) in the period 1 January 2021 to 31 December 2021.)

  • Amy Winehouse
  • Emma Bridgewater
  • Frida Kahlo
  • Joules
  • Meg Hawkins
  • Mrs Hinch
  • Nadiya Hussain
  • Sara Miller London
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