Category Archives: Industry

Brand Owners Faced With Mask Conundrum


Masks have become of the face of the battle against the coronavirus and are taking a little more style and flair. source: And, inevitably, characters, logos and designs of all sorts have begun to pop up to cover mouths and noses. As far as we can tell, they’re rarely, if ever licensed – we […]

NY Toy Fair: Streamers, Influencers and Digital Properties Lead the Way

Toy Fair NY 2020

Toymakers are looking to a mix of evergreen properties and a broad selection of IP based on streaming platforms, YouTube channels and influencers and videogames to drive their license-based sales, manufacturers told us at Toy Fair New York In the days before Toy Fair, Disney grabbed attention by unveiling a slew of “Baby Yoda” products, Hasbro gave financial analysts […]

L.O.L. Surprise! by MGA Entertainment Snags Prestigious “Toy of the Year” Award for Third Straight Year

Toy Fair NY 2020

More than 700 toy, play, and youth entertainment executives gathered at Ziegfeld Ballroom in New York City tonight to honor the year’s finest toys and industry icons at the 20th annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony Proceeds from the awards program and event supported The Toy Foundation’s charitable work to bring toys […]

Subscribe to our newsletter!
Subscribe to our newsletter to get a preview of licensing news and to stay updated on the international initiatives of Licensing International.
Privacy Policy and Newsletter Policy