China Licensing Awards

The second annual China Licensing Awards took place on the show floor at Licensing Expo China in Shanghai on July 25, with Brand of the Year going to The Coca-Cola Company and Best Licensee of the Year going to Miniso for Pink Panther.


China Property of the Year
Wu Huang Wan Shui – An Universe (Beijing) culture Co., Ltd.

Licensed Promotion of the Year
Wu Huang Wan Shui & innisfree – innisfree

Corporate Brand / Fashion / Lifestyle Program of the Year
Coca-Cola – The Coca-Cola Company

Location-Based or Experiential Initiative of the Year
Wuhuang-COFCO Joy-City-Theme Exhibition – Wu Huang Wan Shui

Best Licensee of the Year
MINISO – Pink Panther

Film / Television / Media Program of the Year
Wolf Warriors  – Beijing Culture

Best Retailer of the Year
Watson – B.Duck
JD.COM – Super Wings

Gaming Property of the Year
Anipop Club – Beijing Happy Elements Culture Development Co., Ltd

Museum/Gallery/Art Property of the Year
National Museum of China Lifestyle – National Museum of China

Licensed Product of the Year – Soft Line
Idol Producer × Skechers Training Clothing – SKECHERS TRADE (SHANGHAI)CO., LTD.
π X Transformers: Wings – Xiamen Xtep Investment Co., Ltd.
The Simpsons Apparel – Her-Chain Clothing (ShangHai) Company Limited.

Licensed Product of the Year – Hard Line
Doraemon Meitu mobile phone – Xiamen Meitu Mobile Technology Co., Ltd
Thomas & Friends Story-Telling Machine – qicheng
“Oral B x Star Wars” toothbrush – Oral B

Young Property of the Year
Peppa Pig – Entertainment One UK Limited
PAW Patrol – Nickelodeon
The British Museum – The British Museum.

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