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The company is enjoying strong sales success at present. According to NPD Group figures the last Winx doll to be launched – the Winx Tynix Fairy – was the best-selling fashion doll in Italy in November, based on revenue.
Witty Toys will display a brand new collection at Nuremberg based on World of Winx – the original series inspired by the hit Winx Club TV show, which sees the six famous fairy friends go undercover to defeat an evil villain known as the Talent Thief.
The show has been co-produced by Rainbow and Netflix and has been available since November on Netflix in the US. From January 28th it will also screen on Rai Gulp across Italy.
Dolls in the new collection include the eagerly anticipated Dreamix doll, which will be immediately familiar to all World of Winx fans and is available as six different characters – each featuring holographic wings and glamorous, glittery dresses! Another doll in the World of Winx collection is the brand new Action-Spy electronic doll. This beautiful doll features a light-up body and comes with a special roleplay glove for the girl, just as the Winx fairies have in the TV show.