Cribstar x Peanuts babywear collection launches
London-based baby and kidswear brand Cribstar, has launched two gender neutral Peanuts babywear ranges – Space and Superhero – in a collaboration brokered by WildBrain CPLG UK, on behalf of Peanuts Worldwide
The Space collection was inspired by the 50th anniversary of the Apollo 11 moon landings. The monochrome range features a signature Cribstar slogan, ‘I Need Space’, alongside illustrations of Snoopy as an astronaut. Pieces include an all-over print sweatshirt (£18), an all-over print harem legging (£15), motif print t-shirt (£12) and motif print long-sleeved harem romper (£25) in 0 – 8 years.
The Superhero collection in base grey features the slogan ‘Kind of a big deal’ which was created to tap into exactly what kids love superheroes. In addition to the slogan, the illustrations featureSnoopy as a masked superhero alongside a graphic yellow lightning bolt print. The Superhero collection comprises an all-over print sweatshirt (£18), all-over print harem leggings (£15), all-over print t-shirt (£12), motif print sweatshirt (£18), motif print t-shirt (£12), motif print long-sleeved harem romper (£25) in 0 – 8 years as well as a motif print women’s sweatshirt for a mini me look (£25.00) in S, M, L & XL.
Also included in the collection is a very limited run Christmas jumper (£18), which features a festive Snoopy wearing a Santa hat and matching scarf, marching along with his best friend Woodstock, with the slogan ‘Is it CHRISTMAS Yet?’ on a striking black base background. The jumper is available in ages 0– 8 years.
Jadwiga Batatawala, Director, at Cribstar, said: “We delved into the Peanuts archive to tap into the sarcasm and irony featured in our two collections – we hope these designs bring a smile to parents’ and children’s faces!”
Laura Quinn, Category Manager UK, at WildBrain CPLG, said: “We are so excited to see the Peanuts collaboration with Cribstar launch! Cribstar have created a wonderful collection featuring unique and fun designs perfect for Peanuts fans young and old, expanding the brand’s presence in the baby category.”
The Cribstar x Peanuts collection is available from www.cribstar.co.uk and select UK retailers.