This season San Carlo Junior has partnered with Dragon Ball Z for a limited-edition promotion available across mass-market retailers, hotels, restaurants, cafés, beach clubs, theme parks, convenience stores, resorts, sports villages, and theatres.
Each pack includes a spinning disc launcher featuring Goku and his companions, available in five different colours and designs, making every snack break even more fun for young fans.
A collaboration that once again confirms the strength of Dragon Ball Z as a property capable of generating value across diverse product categories, successfully connecting with younger generations.
Founded in Milan in 1936, San Carlo has become Italy’s undisputed leader in chips and snacks, a true icon of Italian lifestyle and conviviality, loved by generations of consumers. San Carlo Junior is the brand’s dedicated line for children aged 3 to 10, offering gluten-free snacks free from preservatives and artificial colours. The range also continues the brand’s longstanding tradition of collectible surprises and international licensing collaborations.
The Dragon Ball Z’s licensing rights are managed in Italy by Starbright Licensing.
