Italiano
Entertainment One’s PJ Masks Awarded Property of the Year and Best Preschool Brand at the Bologna Licensing Awards
Animation & Characters Events
Entertainment One (eOne) is celebrating a double award win for its hit preschool superhero property, PJ Masks, which has been honoured with awards for Best Preschool Brand and the prestigious Property of the Year award at the 2018 Bologna Licensing Awards.
Now in its second year, the Bologna Licensing Awards takes place during the Bologna Licensing Trade Fair and is the only awards ceremony in Italy dedicated to honouring achievements in the licensing industry. The ceremony took place on 26th March 2018 at the Palazzo d’Accursio and the winning product lines will be exhibited prominently at the entrance of the Bologna Licensing Trade Fair for the duration of the trade show.
These accolades are testament to the accelerating popularity of PJ Masks in Italy where the show will air weekly on Disney Junior. eOne is currently gearing up to launch the second series of PJ Masks in the market on Disney Junior on 28th March.
Luca Bonecchi, VP licensing EMEA at eOne Family & Brands said, “It is a tremendous honour to receive these awards, which demonstrate the incredible success that PJ Masks has enjoyed in Italy in the past year. The show’s fanbase is growing rapidly and the first line of consumer products were an instant hit at retail when they launched in the market in 2017. We’re now building on that initial success to ensure that the property continues to resonate with families and retailers in Italy for many years to come.”
These latest award wins join a growing list of accolades for the PJ Masks licensing programme which also garnered awards in 2017 for ‘License of the Year’ at Australia’s Toy & Hobby Retailer Awards, ‘Best Licensed Toys and Games range’ for GP Flair at the UK Licensing Awards and ‘Best New Preschool Toys’ award at London Toy Fair.
