Graphilm announces the release of Alex Player in Italy, a new animated series combining adventure, sports values, and an engaging visual universe. The series premiered on Rai Play on January 17 and air on Rai Gulp starting January 22, every day at 9:25 AM and 3:35 PM.
Produced by Cyber Group Studios in collaboration with Graphilm Entertainment, Scrawl Animation, Bee Prod – Webmedia, and Pictanovo/Hauts de France, with the participation of Rai Kids (Italy) and France Télévisions (France), the series has already been pre-purchased by broadcasters in Belgium, Canada, Scandinavia, and Portugal.
Highlights
Aimed at children aged 6 to 11, Alex Player features charismatic characters, universal themes, and the allure of eSports, a rapidly growing sector increasingly appreciated by younger generations. The series’ narrative and visual universe offers extensive opportunities for brand expansion, including toy lines, clothing, and interactive digital experiences.
The Story of Alex Player
The series follows the adventures of Alex, a charismatic boy who has recently transferred to Belmont School and becomes the captain of the eSports team, “The Mongooses.” Alongside his teammates—Mike, Amy, and Camille—Alex faces challenges both in the real world and within the virtual arena of the video game Land of Titans.
Through competition, the protagonists learn important lessons about friendship, teamwork, resilience, equality, and fair play.
The series showcases epic adventures in both the characters’ real lives (depicted in 2D animation) and the video game world of Land of Titans (created with real-time 3D animation). It highlights how young people’s passion for the digital universe of eSports can evolve into a high-level sporting event.
The World of eSports
The eSports industry is redefining the boundaries of entertainment and digital content consumption. Combining compelling storytelling with a modern aesthetic, Alex Player exemplifies a property with strong licensing potential. From video games and merchandise to live and virtual experiences, the series opens the door to innovative and cross-platform collaborations.
Broadcast Details
- From January 17: Streaming on Rai Play.
- From January 22: Airing daily at 9:25 AM and 3:35 PM on Rai Gulp.
Production, Distribution, and Licensing
The series is produced by Cyber Group Studios in collaboration with Graphilm, Scrawl Animation, Bee Prod, and Webmedia, with support from France Télévisions and Rai Kids. Directed by Arnaud Bouron, the writing and creative direction are led by an international team of experts, including Maurizio Forestieri (founder of Graphilm Entertainment), serving as Artistic Director.
Licensing and distribution rights are managed in Italy by Graphilm Entertainment and in the rest of the world by Cyber Group Studios.
About Graphilm Entertainment
Founded in 1988 by Maurizio Forestieri, Graphilm has created numerous international productions, including the series Nefertine On The Nile, currently available on Rai Play and Tim Vision.
For more information or to contact representatives, consult Graphilm Entertainment’s profile on licensingitalia.it.
