Event Program
9:30 AM – Participant registration and welcome coffee
10:15 AM – Opening remarks
– Gabriele Scuratti, Partner PwC Italia
– Roberta Nebbia, Managing Director Licensing Italia-Licensing International Italy
10:30 AM – Art Licensing: Recent Studies
– Pamela Saiu, Head of Research Hub at HUBITS (ITA)
Art and Licensing: International Success Stories
11:00 AM – The Van Gogh Museum Experience – Amsterdam
– Valerio de Corzent Wanver, Van Gogh Museum (ITA)
11:30 AM – Coffee Break
12:00 PM – Widespread Art: A Dialogue Between Ugo Nespolo and Carlo Giordanetti
– Ugo Nespolo, Artist, Writer, and Filmmaker (ITA)
– Carlo Giordanetti, CEO, Swatch International & Swatch Art Peace Hotel (ITA)
1:00 PM – Light Lunch
2:00 PM – New Challenges for Intellectual Property: Between AI and Web 3.0
– Paola Furiosi, Director PwC TLS Avvocati e Commercialisti
– Alessia Auriemma, PwC | Customer Transformation | Manager – Metaverse Strategist
– Michele Provera, VP-Internet Brand Protection, Convey
2:45 PM – Art Licensing as a Growth Opportunity for Business
– Francesca Cabrini, Head of Style, Mirabello Carrara (Caleffi Group) (ITA)
– Jack Ottanio, Artist (ITA)
– Matteo Olivetti, Sales Director, Global CP Rainbow
3:15 PM – Pernigotti Restarts with Art
– Luigi Leonetti, Marketing Director, Pernigotti and Walcor (ITA)
3:30 PM – Art Under 35: Opportunities and Perspectives
– Matteo Occhipinti, Founder of Looking for Art (ITA)
4:00 PM – Roundtable: Experiences Compared: Italian Museums
– Moderator: Karin Ebnet, Journalist, Duesse Communication
– Pietro Folena, President of Metamorfosi – Casa Buonarroti, Florence
– Prisca Cupellini, Head of Communications, MAXXI, Rome
5:00 PM – Closing remarks
