PwC and Licensing Italia, the Italian office of Licensing International, in collaboration with Duesse Communication as Media Partner, are organizing the next Licensing Seminars event: Upcoming Trends in the Licensing Industry: innovations in Cinema, Retail, and Sports.
The program will feature a series of targeted discussions providing in-depth analysis of the licensing industry and its trends, through panels dedicated to cinema, retail, and sports.
Event Program
9:30 AM – Participant registration and welcome coffee
10:15 AM – Opening remarks
– Gabriele Scuratti, Partner PwC Italia
– Roberta Nebbia, Managing Director Licensing Italia-Licensing International Italy
10:30 AM – *Sport and Licensing*
– Fabrizio Ioli, SVP Home Entertainment & Consumer Products Warner Bros. Discovery
– Moris Calasso, Head of Licensing Fondazione Milano Cortina 2026
– Moderator: Federica Pazzano, International Relations Licensing Italia
11:15 AM – *New Scenarios in Retail Activation*
– Simone Fenu, Senior Director Licensing Italia, Greece and Malta, Paramount Consumer Products
– Diego Toscani, President and CEO Promotica
– Moderator: Federica Pazzano, International Relations Licensing Italia
12:00 PM – Coffee Break
12:15 PM – *Sustainability and Greenwashing: The New Regulation*
– Gabriele Sabbatini, CEO Vesta
– Sara Citterio, General Counsel Trussardi
– Moderator: Paola Furiosi, Director, PwC TLS Avvocati e Commercialisti, Head of IP-IT Practice
1:00 PM – Light Lunch
2:15 PM – *Tailored Communication Strategies for Anniversaries*
– Alessandro Cellurale, Head of Consumer Products, The Walt Disney Company
3:00 PM – *From Audiovisual to Licensing: Success Stories and Opportunities*
– Cristina Perna, Licensing RaiCom
– Paola Furiosi, Director, PwC TLS Avvocati e Commercialisti, Head of IP-IT Practice
3:45 PM – *New Release of Licensing Talks Research: Focus on Mascots*
– Pamela Saiu, Market Research Manager, HUBITS
– Daniele Lunazzi, Head of Product Marketing, Juventus Football Club
4:30 PM – Closing remarks
