Exclusive Apparel & Accessory collection inspired by Award-Winning Video Game Franchise Life is Strange launches at Hot Topic

Apparel&Accessories

US specialty retailer Hot Topic launches an all-new merchandise collection inspired by the world, imagery and characters of the award-winning and critically acclaimed video game series, Life is Strange. The deal was brokered by CPLG on behalf of video game publisher Square Enix.

Hot Topic, the go-to mall destination for music and pop culture merchandise, will carry an exclusive collection of Life is Strange tees and accessories in select stores and online at www.hottopic.com/lifeisstrange.

The collection is geared for every fan of the Life is Strange franchise and includes t-shirts, blankets, jewellery, hosiery, drinkware and novelties based on the games Life is Strange, Life is Strange: Before the Stormand the recently released Life is Strange 2 (Episodes 1-3). The launch coincides with the digital debut of Life is Strange 2: Episode 3 ‘Wastelands’.

Fans of the franchise can now wear “Jane Doe” and “Hawt Dawg” t-shirts inspired by characters Max Caulfield and Chloe Price, and from Life is Strange2, “Wolf Squad” and “Space Mission” t-shirts as worn by brothers Sean and Daniel Diaz, as well as t-shirts from some of the key in-game locations and events.

The jewellery line takes inspiration from the styles of both Max and Chloe with quotes, memorable moments and striking imagery from within the game.

A key thread throughout the entire collection is the incorporation of the first game’s butterfly effect imagery, along with references to the time-travelling powers, decisions and lasting consequences surrounding the characters of Arcadia Bay, where the first game is set.

To celebrate the launch of the collection, Hot Topic’s Twitter followers will be able to enter for the chance to win a free Life is Strange digital comic book from Titan Comics.

Life is Strange is an episodic graphic adventure video game series developed by Dontnod Entertainment and published by Square Enix for PC, PlayStation 4, Xbox One, Mac, and mobile. The franchise follows everyday, relatable characters facing universal issues laced with strange twists – and incredible powers.