Felix the Cat celebrates its 100th anniversary with commemorative collections

Universal Brand Development, and licensing agent WildBrain CPLG, celebrate Felix the Cat’s 100th anniversary this month with a number of exciting product launches including a capsule footwear collection from Skechers.

The Skechers x Felix the Cat footwear collection for women highlights the happy-go-lucky attitude of Felix the Cat on Skechers’ popular styles – featuring his character prints, logo details and trademark colors. The Skechers x Felix the Cat collection will be available at Skechers retail stores, Skechers.com and select department and specialty stores in the United States, as well as select markets worldwide.

December 1st will see Funko launch a limited-edition box set featuring a platinum Felix the Cat Pop! Vinyl and commemorative 100th anniversary t-shirt. The box set will be available exclusively at Target.com.

North American licensee Aliquantum International Inc. will launch a Felix the Cat plush range including a plush cushion, key ring and a limited-edition plush embossed with the 100th Anniversary logo on Felix’s paw.

In Europe, The Benetton Group recently launched an apparel collection featuring the iconic character. Felix is featured in an adult and kids’ nightwear and underwear range as part of Undercolors of Benetton – the underwear, beachwear, sleepwear and accessories line of United Colors of Benetton. The range is being supported with window displays in key city centre stores, social media activity and a special Felix gift with purchase. The range is available to buy at all Benetton stores worldwide and at Benetton.com.

Sisley, the fashion brand of the Benetton Group, known for its contemporary aesthetics and leading-edge design, has launched a Felix apparel collection across men’s and ladies’ t-shirts and sweatshirts. The collection is available at all Sisley stores worldwide and online at Sisley.com and will roll-out into childrenswear from Spring 2020.

Felix the Cat made his big screen debut in 1919 and went on to have his own cartoon strip and cartoon series. Created by a team of talented animators, among them Otto Messmer and Joe Oriolo, Felix the Cat appeared in over 100 movies during the 1920s and 30s and is today considered a true pop icon of international fame.

Reinvented in the 1950s with a catchy theme song and his notorious “magic bag of tricks,” Felix the “wonderful, wonderful cat” has inspired generations of fans from all walks of life, making him both a popculture phenomenon and an anti-hero icon.

These product launches mark an exciting year for Felix which will see further collaborations and retail activations to be announced over the coming months led by licensing agent WildBrain CPLG, on behalf of Universal Brand Development.

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