GOODYEAR® renews licensing representation with IMG

The Goodyear Tire & Rubber Company today announced it has renewed its long-standing licensing representation for its non-tire products with IMG, a global leader in sports, events, media and fashion.

The multi-year deal will allow IMG to continue to represent the brand on an exclusive worldwide basis, extending a relationship that began between the two organisations in 2009.

The Goodyear licensing programme is wide-ranging across categories, such as accessories and hardware, including power tools, safety footwear and car accessories, along with urban lifestyle apparel, and casual, sport and outdoor footwear.

The brand’s recent activity includes vintage luggage items, which were introduced across Europe, and the launching of the programme in several South American markets. In the U.S., an exclusive collaboration with Lucky Brand for a vintage-inspired co-branded collection was launched earlier this year in more than 170 Lucky Brand stores nationwide, and a new range of waterproof jackets is slated to debut at Macy’s in Spring 2017.

Fabrice Faurie, VP, Licensing, IMG, said: “We are delighted to extend our relationship with Goodyear. We have licensed the brand widely into new markets across the world and developed a programme that respects its brand equity, heritage and values. We will continue to seek new and innovative opportunities for the brand, all while ensuring its core brand attributes are retained.”

“For a brand that is traditionally associated with tires and auto accessories, it is exciting that our cross-category programme, through products that range from sweatshirts, jackets and winter boots to eyewear and watches, is increasing Goodyear’s licensed products international growth. Stay tuned for new brand extension in new categories in the coming years.”

Goodyear is one of the world’s largest tire companies. It employs about 67,000 people and manufactures its products in 50 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to http://www.goodyear.com/corporate.

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