Hasbro, eOne, Chupa Chups and Crunchyroll confirmed for Festival of Licensing live stage

Hasbro, eOne, Chupa Chups and Crunchyroll are the latest mega brands to be confirmed to present on the Festival of Licensing Live Stage during the event’s opening week (6-8 October), which is powered by Brand Licensing Europe

Almost 50 live keynotes, presentations and on-demand sessions have been confirmed to date for Festival of Licensing, the month-long virtual celebration of the global licensing industry running from 6-29 October, incorporating three regional events for Europe, Asia and the Americas, and culminating with the global C-suite and executive-level virtual conference, Licensing Leadership Summit.

Newly announced for the Live Stage, sponsored by Crunchyroll:

  • Tuesday 6 October, 1240pm BST: Senior executives from Hasbro + eOne, including Global Consumer Products General Manager and Senior Vice President Casey Collins, will present Fuelling Franchises Together.
  • Tuesday 6 October, 3pm BST: Creative agency Tela Italia, WildBrain CPLG Lifestyle and Perfetti Van Melle will join forces for Chupa Chups: The Secret to Keeping Art Stories Sweet to look into the creative energy behind Chupa Chups’ licensing success, and the importance of design as a tool for reinforcing brand relevance and uniqueness.
  • Wednesday 7 October, 3pm BST: Anime: The Inescapable Hit of Licensing – Powered by Crunchyroll will show how anime licenses are powerful, audience-driving brands that offer sustainability in a crowded market. Crunchyroll speakers include Joellen Ferrer, Vice President, Global Communications and Corporate Marketing; Terry Li, Head of 360 and General Manager, Games; John Leonhardt, Head of Consumer Products; John Easum, Head of EMEA; and Waell Oueslati, Director of Acquisitions and Licensing, EMEA.

Newly announced content available to view on-demand from 6 October:

  • Yasuo Miyakawa, who has the enviable title of Chief PAC-MAN Officer and CEO of Bandai Namco Entertainment, presents: Nurturing a legend: 40 Years of PAC-MAN.
  • Hussein Khalid, Director of the Information Technology Department, Sanrio, and Greg Holtzman, Marketing Director, Brainbase, are collaborating for Why Sanrio Partnered with Brainbase to Streamline their Global Licensing Business.

Newly announced content available to view on demand from 20 October:

  • Executives from Jazwares, Extreme Concepts, IHL Apparel Group, Best Accessory Group and The Brand Liaison take a broad look at the licensing landscape and unique business terms in light of COVID-19 in their What do Licensees Want? session.
  • Stephen Glockenmeier, Vice President, Marketing, Corporate Brand Licensing and Consumer Channels, American Red Cross, and Stu Seltzer, President, The Seltzer Licensing Group investigate charity brand licensing and the importance of brand purpose to consumers with a deep dive case study in to licensing the Red Cross.
  • Sesame Workshop is mobilising quickly to respond to the pandemic, racial injustice and current events to support the needs of young children and their families, adjusting continually as 2020 evolves. In the talk, Orchestrating Speed-to-Market: How to Make Everything Hum in Concert, Gabriela Arenas, Vice President, Licensing, North America, Sesame Workshop, will discuss how the non-profit is pivoting its speed-to-market approach to provide Sesame Street resources during these challenging times.

A series of sessions curated by industry trade association and Festival of Licensing partner Licensing International will also be available to view on-demand during all three regional weeks, including the:

  • ‘What you Need to Know to do Business in …’ series

15- to 20-minute on-demand sessions covering information on market size, local licensing and retail trends, business practices and much more for France, Russia, Germany, China, Japan, India, Brazil and Mexico.

  • ‘Basics of Licensing’ series

Licensing 101 on-demand sessions available to view in local languages: French, Russian, German, Chinese, Japanese, Spanish, Portuguese and English.

We are so excited to have such incredible brands, campaigns, products and individuals on the Festival of Licensing content program. The depth and breadth of topics being covered in-region and being made available globally is just phenomenal. What’s more, we still have three hugely inspirational keynote speakers to announce,” said Anna Knight, Vice President, Licensing, Informa Markets.

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