IMG appointed master licensee of UEFA EURO 2020™

UEFA, European football’s governing body, has appointed IMG as the exclusive master licensee for UEFA EURO 2020™ and other major UEFA tournaments through 2022.

The new appointment follows IMG and UEFA’s highly successful collaboration on the licensing programme for UEFA EURO 2016 and UEFA’s other national tournaments through 2014-17 period.

The new multi-year global rights deal includes the UEFA Women’s EURO™ 2021, UEFA U-21 Championship™ 2019 & 2021, UEFA Futsal EURO™ 2022 and UEFA’s brand new Nations League Finals tournament with its inaugural editions in to be held in 2019 and 2021.

EURO 2020™ marks the 60th anniversary of UEFA’s prestigious flagship tournament, during which it will make history by being played in 12 host cities across all corners of Europe as opposed to a single host country. The tournament will feature 51 matches with 24 teams competing over a full month from June 12 to July 12, 2020.

Guy-Laurent Epstein, Director of Marketing, UEFA, said: “We look forward to continuing our successful UEFA National Team Football licensing partnership with IMG. This agreement will allow us to continue to benefit from IMG’s extensive global licensing network and enable fans all over the world to be able to have access to a wide range of official UEFA Euro 2020 licensed products.”

Mickael Andréo, Vice President of Licensing, IMG, said: “It has been a privilege to collaborate with UEFA for the UEFA EURO 2016 and other national team tournaments over the last three years.  

“With UEFA EURO 2020, we now have a fantastic opportunity to work on a groundbreaking tournament format, which will create a unique platform to take this milestone celebration to more fans than ever before. We’re looking forward to selecting and working with partners who will allow us to maximise our retail presence across Europe as well as beyond and play a key role in the promotion of the event.”

IMG’s network of offices across Europe will develop an extensive licensing programme encompassing fan, lifestyle, fashion and leisure products covering a variety of price-points and designed to appeal to multiple consumer segments from hard-core fans to tourists and different ages from children to adults.

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