Licensing Italia interviewed Mariam Yankine, Export Sales and Licensing Projects Manager at Siretessile, ahead of the company’s participation at Brand Licensing Europe 2025.
LI: What country is your organisation based in?
MY: Italy
LI: Why is BLE to be an unmissable part of your yearly show/networking calendar?
MY: We can meet and chat with key players in the licensing industry, and discuss opportunities to build up new partnerships and collaborations for amazing projects.
We can also have attendees (key strategic retailers, licensors and agencies) get a hint about Siretessile’s more than 40 years’ experience in the textile industry.
LI: Which property/brand/franchise will be your main focus at this year’s event?
MY: Fiat 500, Fiat Topolino, Cassera Casa, Happydea, Di Maestro, Mckees and many more.
LI: Are you launching new brands, products or announcing any news at BLE?
MY: We want to show some of the amazing collaborations we’ve done with Fiat 500 and Fiat Topolino, and present our new brands Cassera Casa and Happydea collections.
LI: What do you hope to achieve by exhibiting at BLE?
MY: We definitely want to display our stand-out properties, showcase our home fashion opportunities and further strengthen our brand portfolio.
We also want to expand our licensing network and explore new opportunities for brand growth.
LI: What are the biggest challenges and opportunities facing licensing in 2025/2026?
MY: The home and accessories fashion is a dynamic industry. While facing significant headwinds, the market is also ripe with opportunities for brands that are agile and innovative.
According to industry reports, the market continues to show strong resilience and growth, driven by consumer loyalty to trusted brands.
Our biggest challenge is to bring licensors to understand the value that promotional and loyalty programs bring to branding. It’s not surprising to see well-known high-end fashion brands in retail chains’ loyalty and promotional programs.
These are the programs to be in, to promote customer retention and bring them to more in-store visits.
LI: Is there anything else you’d like to tell us about yourself or your brands or business?
MY: Siretessile works with textiles at 360°, from raw materials, to crafting ideas, and bringing them to life as final products.
Our experience allows us to fully dedicate ourselves to fulfilling even the most complex requests, guaranteeing the complete product life cycle until the sale.
We range from home textiles & accessories, homewear & accessories, outdoor and travel accessories.
We offer a full range of services that allow us to deliver concrete results to our clients:
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Tailored marketing campaign mechanics study
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Tailored loyalty campaign rules drafting and requesting necessary authorization
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Tailored creative concept development: analyzing market trends and gathering insights into what excites customers
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In-store POS marketing tools: displays, posters and flyers, stickers, sticker collection flyers
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Promotion management (forecasts, order assignments, post-campaign analysis)
LI: What stand number are you on?
MY: Stand no. C123-5
