Join the conversation at Mind Mix Milan, March 30th-31st

Events

WHAT IS MIND MIX?

Mind Mix is a two-day executive forum featuring high-level, interactive dialogue between leading global licensing professionals.

LIMA Mind Mix 2017 will take place in Milan, via Monte Rosa 91, headquarter of PwC, partner of Lima and Lima Mind Mix, in March, 30th-31st.

HOW DOES IT WORK?

Mind Mix is a two-day executive forum featuring high-level, interactive dialogue between global licensing professionals. The idea is to get industry leaders to collaborate on issues and solutions that will impact  their businesses, so we are organizing moderated discussion groups throughout the two days that focus on a wide  range of important subjects.  We will also have two keynotes that highlight the event – one focused on the retail  environment and the other, led by PwC, will provide a look at the “World Business Climate and Forecast“.

WHAT WILL WE BE DISCUSSING?

Mind Mix will focus on a variety of significant, timely topics that will affect near and long term business strategies.  Some of the overarching themes include retail, eCommerce/digital, and the global business climate, with a focus on major international markets.  Also, since Milan is one of the fashion capitals of the world, it is a perfect opportunity to take a closer look at fashion licensing – what’s happening right now and what is on the horizon.

WHAT WILL BE THE TOPICS OF THE ROUND TABLES?

Jean Philippe Randisi ǀ CEO Zodiak Kids ǀ Mega Trends in Animation

Joachim Knödler ǀ Managing Director CPLG Munich ǀ Making Marketing and Licensing Work Together

Margaret Briffa ǀ Margaret Briffa Ass. ǀ Protecting Trademark and Copyright in Digital Age

Silvia Grilli ǀ Editor-in-Chief Grazia Italy ǀ Fashion Licensing Today… and tomorrow

Roberto Lanzi ǀ CEO Crazy Bell ǀ Managing a Brand Globally

Massimo Ferriani ǀ Associate Partner PwC ǀ Making the most of E-Commerce for your Brand

Teri Niadna ǀ Managing Director Brandgenuity Europe ǀ Responding Quickly to Consumer Demand and Trends

Gianandrea Abbate ǀ CEO Emotional Marketing ǀ The Psychology of Consumers and Brands

Marina Lanfranconi ǀ Founder Milalegal ǀ License agreements with Authors, Creators, Designers, Software Houses

Fabio Calorio ǀ Sales and Marketing Manager Pininfarina ǀ When Design meets Licensing

Naz Amarchi-Cuevas ǀ CEO Zoobe Message Entertainment GMbH ǀ Navigating New Media Platforms

Friderico Gatti ǀ CEO Megalicense ǀ Perspectives on Russia

Celso Rafael ǀ General Director Exim Brazil ǀ Perspectives on Latin America

Maura Regan ǀ Executive Vice President LIMA  ǀ Perspectives on China

WHAT ARE PEOPLE SAYING ABOUT MIND MIX?

“Mind Mix is a successful platform for licensing industry leaders from around the world to exchange experiences, discuss upcoming market challenges and network in an open format which not only allows, but encourages an interactive communication amongst peers. I can only recommend to participate in this strategic opportunity to form the shape of the global licensing business of the future.” – Bettina Koeckler, DealFactory

For more information, contact LIMA Italy – info@licensingitalia.it