Las Vegas Licensing Expo 2015 highlights
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- 460 companies exhibiting covering 232,000 sq-ft with 150 new exhibitors
- 16,150 licensing professionals in attendance, a 3% increase from 2014
- 6.6% increase in international attendance: 31% increase from Australia; 30% increase from Brazil; 12% increase from ChinaGreatest international attendance from Canada, Japan, Mexico, the UK and the above mentioned
- 15% increase in retailer buyers and executives
- The launch of the Digital Media Licensing Summit with over 400 people in attendance
- 27% increase in press with 152 journalists in attendance. Media highlights included: The Wall Street Journal, ABC, Fox News and Telemundo
- A sold-out Opening Night Party
- 70% of the show floor is sold out for 2016
The consumer products campaign for Disney’s mega-hit animated movie Frozen took top honors as Overall Best Licensed Program last night at the annual International Licensing Awards – held at the 2015 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas. Frozen also won in the Film, Television, or Entertainment (Animated) Program category, while Kohl’s Department Stores received the coveted Retailer of the Year Award for its in-store presentation of Frozen. In addition, JAKKS Pacific tied with Playmates Toys’ Teenage Mutant Ninja Turtles product line for the win in the Film, Television, or Entertainment Animated Licensee: Hard Goods category for its Disney’s Frozen/Snow Glow Elsa doll. Mojang’s hit video game Minecraft was also recognized with wins in multiple categories, as was Knockout Licensing for multiple wins in the Film, Television, or Entertainment (Live Action) category.
“We’re delighted to recognize the huge impact that all of our Awards winners have had in the marketplace, including Frozen as 2014’s top success story,” said LIMA President Charles Riotto. “These achievements underscore the high caliber of today’s licensing initiatives and the significance of licensed properties and brands throughout the world.”
The full list of 2015 award winners follows:
• Celebrity or Music Program – One Direction, Modest Management/Global Merchandising Services Ltd.
• Character or Toy Brand Program – My Little Pony, Hasbro
• Character or Toy Brand Licensee: Hard Goods – LAFOOD, Sesame Street healthy food
• Character or Toy Brand Licensee: Soft Goods – Under Armour, Captain America collection
• Corporate Brand Program – HGTV HOME, Scripps Networks/Beanstalk
• Corporate Brand Licensee – Reynolds Consumer Products/Hefty Brand, Arm & Hammer/ Hefty Ultimate waste bags
• Digital Program – Minecraft, Mojang
• Digital Licensee – Jazwares, LLC, Minecraft Overworld Series #2 Toys
• Film, Television, or Entertainment (Animated) Program: Disney’s Frozen, The Walt Disney Company/Disney Consumer Products
• Film, Television, or Entertainment (Animated) Licensee: Hard Goods – (tie) JAKKS Pacific, Disney’s Frozen/Snow Glow Elsa doll; Playmates Toys, Teenage Mutant Ninja Turtles product line
• Film, Television, or Entertainment (Animated) Licensee: Soft Goods – Havaianas, Despicable Me flip flops
• Film, Television, or Entertainment (Live Action) Program – Downton Abbey, NBCUniversal International Television Production/Knockout Licensing
• Film, Television, or Entertainment (Live Action) Licensee: Hard Goods – Lovehoney, Fifty Shades of Grey: Official Pleasure Collection
• Film, Television, or Entertainment (Live Action) Licensee: Soft Goods – Accessory Innovations, Star Wars R2D2 light-up & voice-activated backpack
• Licensed Promotion – AMC The Walking Dead “Carnage Asada” Slim Jim Beef Sticks, AMC/Striker Entertainment
• Lifestyle: Art, Design or Fashion Program – The Very Hungry Caterpillar/The World of Eric Carle, Eric Carle Studio/The Joester Loria Group
• Lifestyle: Art, Design or Fashion Licensee – Samick Musical Instrument Co. Ltd., Paul Frank musical instruments line
• Location-Based or Experiential Initiative – The Wizarding World of Harry Potter, Warner Bros. Consumer Products
• Retailer – Kohl’s Department Stores, Disney’s Frozen
• Sports or Sports-Themed Entertainment Program – World Cup, FIFA
• Sports or Sports-Themed Entertainment Licensee – ISC Sports Pty Ltd., National Rugby League and Marvel Heroes jerseys
• Overall Best Licensed Program – Disney’s Frozen, The Walt Disney Company/Disney Consumer Products
