Lazy Oaf x Peanuts fashion collection launches

London-based streetwear label Lazy Oaf has today launched a Peanuts fashion collection in a collaboration brokered by WildBrain CPLG UK, on behalf of Peanuts Worldwide

The Lazy Oaf x Peanuts collection features twenty pieces across menswear and womenswear, plus three accessories. The range includes relaxed, easy-to-wear shapes in a ‘Joe Cool’-esque collegiate colour palette – contrasting vintage varsity influences with contemporary oversized fits.

Outerwear pieces include the ‘Good Grief Fleece’, a unisex oversized jacket with custom jacquard fleece, nodding to the black and white of the original Peanuts comic strip and Charlie Brown’s iconic catchphrase. The ‘Double Breasted Cardigan’ features contrast colour knit panels and Joe Cool leaning on a varsity letterman ‘L’. A vintage-inspired cotton boilersuit with Snoopy applique hints at Snoopy’s other fantasy persona as a World War I Flying Ace, with its practical workwear shape.

Other standout pieces include a pair of custom red tartan trousers, with all over mini character embroidery featuring more of the iconic Peanuts Gang (Lucy, Linus and Woodstock). Accessories include a three pack of primary coloured tube socks in a branded gift box, and a webbed black-and-white ‘Comic Strip Belt’ paying direct homage to the long-running Peanuts comic strip and its continuing imprint on popular culture.

Shirley Webb, Design Manager at Lazy Oaf, said: “This collection features some of our favourite characters and artworks from the comic strip, characters whose friendships, laughter, vulnerabilities and anxieties we could all really empathize with. Following a visit to the Peanuts museum in Tokyo and the recent exhibition at London’s Somerset house, we saw how Charles Schulz covered issues that were ahead of his time and are still so relevant today.”

Tara Botwick, Senior Director, International Territory Management EMEA, at Peanuts Worldwide, said: “The Lazy Oaf x Peanuts collection emphasizes the heart of the brand by focusing on key themes found throughout the comic strip. Finding these kinds of collaborators who understand the nature of Peanuts and are able to bring the characters to life in new and exciting ways is an integral part of our EMEA licensing strategy.”

The Lazy Oaf x Peanuts collection is available from 24th October, 2019 at www.lazyoaf.com and select stockists worldwide. Prices range from £20 to £125.

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